Business Development and Short Term Program Sales Manager

Shorelight – Business Development and Short Term Program Sales Manager

China

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

Shorelight is seeking a dynamic and experienced Business Development and Sales Manager to lead our sales efforts in China from strategy through execution for our growing short term program portfolio. As a pivotal member of the Marketplace leadership team, he/she/they will drive revenue growth for Shorelight’s short term programs including summer programs.  The Business Development and Short Term Program Sales Manager will be responsible for unlocking new sales channels and driving growth of Shorelight’s short term program enrollment.  He/She/They will be responsible for the regional growth strategy, focusing on new channel development, and recovery/expansion of B2B sub-agent network in the region. The role also supports program optimization and development, to drive enrollment goals. The role will be assigned a portfolio of short term programs and expected revenue target, and the work will require significant cooperation with Regional Recruitment, Product and Marketing teams. This position reports directly to the Senior Vice President, Shorelight Marketplace.

The Business Development and Sales Manager is strategic-minded and sales-driven with a strong drive for results.  He/She/They has exemplary customer service skills along with the ability to foster a team-based customer service ethic and has a proven track record of working collaboratively in a matrix governance model.  The Business Development and Sales Manager has exceptional oral and written communication skills, professional presentation skills, and demonstrated success in launching new products in international market.  He/She/They has a strong sense of urgency, is comfortable multitasking, changing priorities to fit business needs, and manages time efficiently.

Essential Functions

Business Development and Relationship Management

• Contribute to the design of the regional business development growth strategy, and lead on its execution and successful delivery to unlock new sales channels focused on short term and summer programs.
• Ongoing relationship management and maintenance of new partnerships post-contract.

Program Sales

• Attend and deliver training sessions, information sessions and other similar events to drive and support channel partner performance to drive sales.
• Work closely with colleagues in Marketing and Product teams to ensure channel partners are given the materials, knowledge and skills needed to reach desired levels of performance.
• Build relationships with both active and inactive sub-agents with the aim of raising portfolio-wide levels of performance and provide accurate and timely performance forecasts and introduce tactics to address challenges and any barriers to achievement of revenue target.
• Develop and execute sales strategies to meet or exceed assigned revenue targets and contribute to overall business growth.

Market Research and Analysis

• Stay informed about industry trends, regulatory changes, and competitive offerings relevant to short term program offerings in the US.
• Participate in regular product trainings with key partners.
• Gather insights from channel partners to continuously improve our products and services.
• Contribute to product pricing analysis and strategy

Security

• Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures.
• Take responsibility for any Shorelight assets assigned to you.
• Promptly report any security events, incidents, or weaknesses to Shorelight Security.

Minimum Qualifications

• Bachelor’s degree, preferably in marketing, communications, business, international relations or a related area
• 3-5 years of experience in the international education/recruitment industry
• Strong sales and account management skills
• Strategic-minded and sales-driven, with strong drive for results
• Ability to work successfully in a fast-paced environment while remaining pressure-resilient
• Strong working knowledge of key international markets, programs, and products would be a plus
• Language requirements: Chinese and English (fluent) are a must
• Ability to work in the hiring location without sponsorship, and willingness to travel regularly

Preferred Qualifications

• Master’s Degree
• Proficiency with CRM technology and reporting programs/systems
• Experience in a start up environment or growing a new business line
• Existing network and relationships within the education industry in China, particularly in Tier 1-3 cities
• Experience selling summer programs in the United States.

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

                      Shorelight is an Equal Opportunity Employer.