Develop business from focus customer segments i.e. High End Residential; Commercial buildings; Hospitality
- Map the segments to understand potential addressable market in the area assigned and formulate strategies for maximizing business share.
- Identify and implement Somfy POS branding strategy at select furnishing stores in the assigned territory.
- Train and engage sales staff of these furnishing stores for developing their comfort level and confidence on Somfy solutions.
- Generate project leads and develop relationships with target customers I.e. Architects/ Interior designers/ Project developers.
- Enhance product awareness and brand visibility in the market.
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.
Fulfill Area sales budget
- By managing business from existing customers and developing a well-balanced customer’s portfolio.
- By achieving sales and collection targets for the Area.
- By working closely with customers to ensure business growth along with these customers.
- By managing business from customers profitably.
- By Supporting the Distributor in Expanding the Business and keeping a regular check on their performance.
Develop market for long-term and down stream strategy as aligned to the marketing plan and implementing the same
- By identifying and appointing potential partners in Experts (Retail showrooms).
- By working with B2C partners for point of sales branding activity.
- Compiling database of Architects / Interior Decorators in the assigned territory.
- Educating Architect / ID teams regarding various solutions offered by Somfy along with their accompanying benefits.
- By implementing marketing activities planned along with the customers for demand generation.
- By working closely with customers to lead the pull strategy for brand.
- By proposing appropriate strategy for distribution business focused at generating brand pull for long term business gain.
- Arranging marketing events in the territory in line with Somfy marketing strategy.
- Retail Sales experience.
- Should have experience of selling technical products.
- 6 – 10 years of similar experience in the Building, Construction, Lighting, Automation, Furniture, Flooring or Home Accessories Industry.
- Relevant product and industry knowledge.
- Experience in networking with Furnishing Stores, Architects, Builders, Contractors, Developers etc.
- Basic IT knowledge,MS Excel and word.
Please mention your current and expected salary and notice period in the CV.
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