We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.
This position for designing, developing, ensuring and monitoring cost-effective branding strategy and activations, both offline and digital presence. You’ll also actively take up a role as a PIC for several sustainability and impact projects under Amartha Foundation.
Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.
Responsibilities:
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy for ATL and BTL campaign
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
- Conduct competitive research to identify our strengths and weaknesses
- Design promotional campaigns structure for new products and markets
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges
Requirements
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building finance projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies based on market segmentation
- Data-driven and creativity thinking
- Communication and writing skills
- BSc/MSc in Marketing or relevant field
