Brand Strategist (Dutch speaking)

Introduction to Ogilvy

At Ogilvy we inspire brands and people to impact the world. We do this by delivering borderless creativity at the intersections of culture, data and creativity. All of our disciplines work together in our bright, open-plan office, with a friendly culture and creatively permissive environment (we find the best ideas pop up that way).

We know that our success is a direct result of our dedicated team. Therefore, we are looking for a talented Dutch speaking Strategist who can contribute in nurturing and developing some of the most established regional and international brands.

If that sounds like somewhere you want to be, read on…

Introduction to Strategy at Ogilvy

We are the architects of Borderless Creativity;

Distilling business problems and unlocking human nature,

Powering strategic transformations and unleashing creativity,

Creating impact for people, brands and culture.

We separate the useful from the interesting, to get to less ordinary answers.

Your Role at Ogilvy

Expectations as a Strategist

Define the problem: What have we been asked to do, what can we do, what should we do?

interrogate client needs and problems and articulate the strategic requirements

• Interpret a client brief
• Understand different aspects of a client business and different motivations (marketing, sales, IT)
• Understand the difference between business objective, marketing objective, comms objective and social objective and the ability to define each for projects.
• Conduct SWOT analysis for client communications and their competitors
• Understand key data and ability to synthesise it.

Insight Creation: Finding things out, filtering them, rethinking them laterally to inspire.

Synthesize and communicate insight from brands, audience, culture and category and understand different sources of insight

• Understand the different types of research and when best to use them.
• Knowledge of key research sources (Mintel, Social Listening, GWI, WARC, Google Analytics).
• Consistently demonstrates ability to synthesize implications from analysis.
• Create and present summaries of platform innovations, trend reports and competitor activity.
• Participate in and lead elements of insight workshops.
• Understands the principles and practices of consumer segmentation and personas.
• Understanding of the basic principles of behavioural economics.

Set the Path: Giving inspiration, clarity & confidence to the team about what needs to be done

See the alternative strategic routes for a problem and articulate the chosen one

• Understands and can articulate the components of business brand, communications and social strategy (targeting, positioning, brand architecture, product concepts, consumer journey, business planning, channel mix, content planning and execution)
• Draft an inspiring briefing document and deliver an original briefing.
• Understanding of strategic territories and concepts and ability to write each of these.
• Write a single-minded creative brief, project brief or proposal to client.

Ideation: Helping creative & other disciplines come up with better ideas, faster.

Enthusiastically support the creation of an idea that is right for audience & brand

• Consistently documents and shares great work and inspiring examples with the wider team.
• Act as 'stimulus guru' for the creative process,
• Facilitate creative brainstorms.
• Able to identify and articulate 'The Idea’

Prototyping and Storytelling: Defining the idea, proving, communicating & selling it.

Bring to life an idea and create a compelling story to frame it.

• Can clearly articulate the different types of ideas (brand, campaign, tactical, reactive, execution).
• Confident representing data in new visual ways and using it to tell a story.
• Can frame a strategic argument logically clearly linking the strategy to the creative solution.
• Deliver clear and articulate presentations tailored to audience.
• Understands the benefits of a test & learn strategy can create testing hypothesis

Manifesting the Work: Crafting the experience journey and delivery detail that brings the idea to life

Take an idea and bring it to life across channels and the customer journey

• Explain the pros and cons of different channels for task and audience.
• Document and visualise simple experience journeys in clear and compelling ways.
• Interact with media experts to assist in creating media plans that work in conjunction with creative strategy
• Interact with creatives to design multiple versions of assets for targeting and optimisation
• Can write a channel plan across paid, owned, influencer and earned media.
• Knows the value of different channels and platforms, can articulate their role within an idea and help optimise ideas to work in these environments.

Measurement and Effectiveness: Proving if, how and why the work created real value for the business and consumers

Understand the mechanics of effectiveness and how to build a case.

• Understands the logic measurement and how to prove effectiveness
• Understands media results and can strategize how we improve creative to optimise results
• Support writer on awards papers.

Profile

• Easy speaker, comfortable and convincing in client meetings.
• Business and entrepreneurship mindset
• Organized and autonomous.
• Strong analytic skills.
• Hard and fast worker
• Constantly pushing the creative work, with a desire for excellence.
• Social media enthusiast with an established understanding of the wider digital communications landscape.

Experience/Skills

• Fluent or very good level of English
• Fluent or very good level of Dutch
• Recent and relevant experience developing brand and content strategies for organisations across a range of sectors.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
• Understands how Social Media platforms (Facebook, TikTok, Twitch, Twitter, Instagram, LinkedIn, YouTube, etc.) work and keeps up to date on current formats and tactics.
• Proven experience in driving content ideas and executions.
• Ability to interact with multiple stakeholders – junior to senior, knows how to educate and convince.

What can you expect from us?

• A fun and fulfilling working environment at one of the most creative and professional network agencies
• Guidance and full support from senior leadership team members
• Being part of a tight-knit team of people willing to go out of their way for each other
• Attractive package and benefits
• Career conversations and growing opportunities
• Part of a global WPP network
• Energetic atmosphere
• Incredible rooftop
• Flexible office & home working policy