Landor is looking for a Brand Performance Manager (Insights and Analytics) to join our Barcelona studio. Could this be you?
We are Landor.
World-leading brand specialists.
Consulting. Design. Experience.
Connecting business strategy to brand.
Bringing every facet of brand to life.
Creating brand-led experiences for talent & customers.
United in our drive to make a positive difference.
Proudly part of WPP.
We build brands, designed to transform.
Our Landor Group also includes leaders in sonic branding amp, workspace & architectural design experts BDG, and award-winning motion specialists ManvsMachine.
What you’ll do
- Play a key role in enabling data-driven decision-making. Support our clients in making confident, impactful brand strategy and design choices to drive business growth.
- Collaborate on projects with Strategy, Client Services and Design as “one team” to create world-class, agile brands that unlock business growth, provide quantifiable predictions for the performance and business benefits of our solutions and recommendations.
- Shape our services to stay at the forefront of the industry, creating a strategic blend of data-driven insights and creativity to redefine brand performance, working with the rest of the Brand Performance team.
- Be a reliable and proactive point of contact while delivering on a client interest for ad hoc consulting projects including but not limited to brand strategy, brand equity, brand-led business case modelling, brand valuation, setting financial KPI etc.
- Gather and analyse quantitative and qualitative data sources to synthesise insights, determine priorities, and identify information gaps to help inform brand strategy.
- Support in creating brand-led business cases, financial models, and value propositions for industry leading brands willing to understand brand and/or business transformation.
- Manage supplier agency relationships to ensure successful project delivery and correct set-up framework.
- Effectively collaborate with junior team members across the region.
What you’ll need
- Previous experience in a similar role with knowledge on how insight and analytics play their part in delivering on brand performance.
- Experience in translating insights from research and data into recommendations on client brand, business strategies and stories.
- Experience and proficiency across various quantitative and qualitative research methodologies, tools, and approaches.
- Excellent analytical, critical thinking, and problem-solving skills.
- Strong stakeholder management and interpersonal skills, allowing you collaborating with individuals from various disciplines outside of the Brand Performance realm and clients.
- Proficient in English and native/bilingual in Spanish, bonus for any fluent language, specifically Italian, Portuguese &/or Greek.
Our commitment to diversity and inclusion
We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination.
Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation, marital status, or any other legally-recognized protected basis under federal, state, or local law.
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