Reports to: Chief Marketing Officer (CMO)
Job Type: Full-time
Overview:
At eJam, we believe in the power of storytelling to build strong brand connections. As we expand our digital presence, we're looking for a dynamic Brand Marketing Officer who excels in crafting engaging strategies and content tailored to the fast-paced social media landscape.
Founded in 2017, eJam is a direct-to-consumer brand incubator focused on creating products that people love. Today, we own and operate a portfolio of brands with products that put you first. We take a unique approach to each brand and every product, making sure that we are fulfilling a real need while helping to shift the status quo.
Primary Objective:
- Lead and drive the revenue growth, profitability, and brand equity of direct-to-consumer and third-party marketplace channels.
Key Responsibilities:
- Develop, execute, and manage quarterly and yearly marketing plans to achieve top-line revenue growth and profit targets.
- Manage the P&L of an e-commerce brand, ensuring profitability and sustainable growth.
- Work closely with media buyers to hit performance targets across various channels.
- Collaborate with creative strategy and CRO teams to develop and optimize advertising assets.
- Oversee and manage the brand team to execute marketing plans effectively.
- Hire and develop new team members to support brand growth.
- Communicate effectively with demand planning, finance, and product development teams to ensure alignment across departments.
- Identify and implement process improvements to scale the e-commerce brand efficiently.
- Analyze and report on marketing performance, making data-driven adjustments to strategies.
- Spearhead initiatives to enhance brand presence and customer engagement across all channels.
Performance Goals:
- Achieve an annual revenue growth rate as defined by company targets.
- Meet or exceed specified contribution dollar volume for the brand.
- Attain targeted contribution margin percentages, ensuring brand profitability.
- Successfully scale the e-commerce brand, meeting or exceeding growth targets.
Requirements
- Minimum of 4 years of experience in performance marketing, with a proven track record of driving revenue growth and profitability in direct-to-consumer and third-party marketplace channels.
- Demonstrated experience in managing the P&L of an e-commerce brand.
- Proven success in working with media buyers to hit performance targets.
- Experience collaborating with creative strategy and CRO teams to develop effective advertising assets.
- Track record of creating and executing quarterly and yearly marketing plans.
- Experience in hiring and managing a brand team.
- Strong background in scaling an e-commerce brand.
- Experience in developing and executing strategic marketing plans that align with business objectives.
- Proven ability to analyze and report on marketing performance, using data-driven insights to make adjustments.
Key Competencies:
- Results-oriented with a strong focus on achieving revenue growth, profitability, and brand equity goals.
- Excellent communicator, able to effectively liaise between different departments and stakeholders.
- Experience managing a team and achieving goal KPIs
- Strong leadership skills, capable of managing and motivating a team.
- Financial acumen, with the ability to manage budgets and achieve targeted contribution margins.
- Data-driven mindset with the ability to interpret and act on performance data.
- Creative and innovative thinker, capable of driving brand differentiation and market competitiveness.
- Process-oriented, with the ability to identify and implement improvements for scaling operations.
Other Requirements:
- Understanding of the competitive landscape in direct-to-consumer and third-party marketplace channels.
- Willingness to travel as needed to support brand initiatives and team collaboration.
Salary:
- €5,500 per month based on experience (before taxes)
- Note: This role requires a self-employment certificate.
Benefits
- Amazing Office Environment
- Paid Holidays and Vacation
- Bonus Program
- Company Events and Team Retreats
