b_labs is seeking a highly driven and experienced Brand Marketing Manager/Head to lead our marketing team and strategy. As the Brand Marketing Manager, you will be responsible for overseeing all aspects of marketing initiatives, including developing and executing effective marketing campaigns, managing the marketing budget, and identifying new marketing opportunities. Additionally, you will work closely with other departmental heads to ensure our marketing efforts align with overall company objectives. The ideal candidate is a creative problem solver with excellent leadership and communication skills.
Responsibilities
- Develop and execute targeted marketing strategies to increase brand awareness, drive traffic to our website, and generate leads.
- Manage the marketing budget and allocate resources effectively.
- Lead and mentor a team of marketing professionals, providing guidance and support as needed.
- Collaborate with other departmental heads to ensure marketing efforts align with overall company objectives.
- Develop compelling marketing content, including website copy, feature descriptions, and marketing collateral.
- Monitor and report on the effectiveness of marketing campaigns, making necessary adjustments to improve results.
- Stay up-to-date with emerging marketing trends and technologies to ensure our marketing efforts remain relevant and effective.
Requirements
- Bachelor's degree in marketing, business administration, or a related field.
- 7+ years of experience in a similar role
- Proven experience in developing and executing successful marketing campaigns.
- Strong leadership and people management skills.
- Excellent written and verbal communication skills.
- Analytical thinker with the ability to interpret complex data sets.
- Demonstrated ability to work collaboratively with other departmental heads.
- Experience in the technology industry is preferred.
Benefits
- Office environment: When you come to our b_labs office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams.
- Education budget: We believe the learning journey never ends, therefore you will be entitled to an annual education budget to take part in trainings, courses or onsite conferences of your choice.
- Flexibility: You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite, we will subsidize the costs for lunch to foster the b_labs office community.
- Mobility package: When you are joining the b_labs office, we will subsidize your mobility expenses for public transport.
- Equipment: From "Day 1" you will receive all the equipment you need be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.
