Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
About Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders.
Job summary
Edelman is seeking a proactive and detail-oriented Brand Marketing Manager to join its Global Marketing team. Reporting into our SVP of Global Brand Marketing, this role will help proactively market and promote exciting new growth ventures and areas of innovation for the firm via public relations, strategic partnerships, executive positioning, and creative storytelling.
Our ambition is to be world-class leaders in building brands that can navigate complexity, earn trust, create culture and deliver impact. The job of Edelman’s brand marketing function is to demonstrate our compelling differentiation at the intersection of Brand and our broad expertise across strategy and creative, reputation and crisis, politics and impact, digital and social.
With the backing of Edelman’s Trust Barometer data, we understand the world our clients are in, making our “brand and” offering more extensive and compelling than any creative agency. We can respond to the need for action with award-winning creative campaigns; we can help our clients navigate the increasing polarization of society with our Gen Z and Longevity Labs, helping them reach these generations optimally and uniquely; and we can guide clients through the political entrenchment that the world is experiencing right now, with our aptly timed Brand and Politics IP.
The global marketing function works across a range of cross-sector programmes, IP, events, partnerships and employee initiatives. All with the aim to create a pipeline of content across channels and formats that brings fame and recognition to Edelman whilst driving growth through lead generation and engagement with clients and prospects.
Brand Marketing plays a key role in our all-up strategy, building reputation and driving growth for the firm. The Brand Marketing Manager will primarily focus on awareness tactics and amplification strategies that drive engagement and conversion with Edelman’s top clients and prospects. Key to their success will be developing strong relationships with trade media, conference organizers, and industry trade organizations, all while considering key targets and areas for growth.
Key Responsibilities:
- Support the SVP of Marketing in development and maintenance of overarching brand marketing strategy for Edelman, including liaising with global stakeholders as well as regional leadership to localize strategy as it pertains to in-market goals.
- Provide support on tentpole strategy and implementation for key industry moments includes Cannes Lions Festival of Creativity, SXSW, and Advertising Week.
- Lead on key operational workstreams supporting major marketing initiatives and campaigns, including project management, stakeholder management, and reporting.
- Develop and maintain editorial calendars for media, speaking, and external engagements as well as media lists across key growth priorities.
- Support on the development of pitch materials and media lists, conducting media and conference programming outreach on a regular basis.
- Play a key role in vetting inbound media and speaking requests, providing strategic recommendations based on business priorities and objectives
- Support the SVP of Marketing on editing and writing op-ed style content for external publication.
- Track lead generation and analyze performance data to identify trends, insights, and opportunities for continuous improvement and optimization.
Key Requirements:
- Strong communication and media skills including pitch writing, reporter research and relationships, database management, media monitoring and tracking.
- Creative thinking to uncover potential story angles, along with innovative marketing and communications tactics.
- Demonstrable project management skills and an innate capacity for organization.
- Work collaboratively across all functions, levels, and teams, liaising internally with appropriate regional and specialty team members across the business to ensure projects reach the finish line.
- Ability to work in a fast-paced environment, using common sense and interpersonal communication skills to manage time and projects efficiently.
- Friendly, approachable manner with a flexible attitude to work, with the ability to build relationships collaboratively across the business.
- Ability to use own initiative whilst working to tight deadlines in a demanding environment
- Excellent written and oral communication skills with strong attention to detail
- Excellent Microsoft Office skills including Team
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
