Brand Manager

At FutureLearn, we’re passionate about the power of lifelong learning. We help learners from all over the world progress in their careers – and invest in their futures.

We truly believe that up-skilling is a worthy investment, and we hope to empower our learners to take control of their careers through personalised learning pathways – giving them progress at their fingertips.

Partnering with 260+ world-class educational partners, including prestigious universities, global brands and industry partners, we offer our 20 million-strong learner community the opportunity to discover and access flexible, high-quality online courses and degrees.

We’re not here just to teach new skills (although we do that well), we want to help transform lives. FutureLearn is looking to build our teams with people who share our passion for lifelong learning, career empowerment and education for all. If that sounds like you, get in touch. You could help us achieve our biggest goal yet – becoming the world’s best AI-powered, career-based learning platform and OPM.

What’s the opportunity?

We are seeking a Brand Manager to report directly to the Head of Marketing, who will establish strategies and oversee the daily operations of the marketing department in collaboration with our partner universities. The ideal candidate will bring a diverse range of experience in marketing roles and should possess creativity, innovation, and a genuine passion for the importance of education. They should also be well-versed in the latest digital and social marketing practices, with a proven ability to lead teams. Experience in the education sector and familiarity with higher education recruitment cycles are essential.

Tasked with marketing online degree programs from one of our university partners, you and your team will collaborate closely with our digital, copywriting, design, and recruitment departments to create impactful campaigns that engage and attract potential students. By leveraging data-driven insights and lessons learned from previous experiences, you will formulate and execute strategies that resonate with our prospective students.

What does success look like?

• Work closely with your HOM to create and manage the omnichannel marketing strategy and budgets for recruitment into online degrees at our partner universities, and collaborate closely with shared service functions to achieve results
• Ensure effective communication and collaboration with stakeholders. Track campaign performance and provide regular reports to stakeholders
• Communicate campaign objectives and requirements to creative and digital teams and oversee every stage of the campaign process from conception to execution
• Take a data-driven approach to market research, defining student personas and creating targeted communication strategies
• Evolve/Improve existing, and identify new, marketing channels to maximise lead generation and conversion
• Coordinate with external agencies and internal teams to achieve campaign objectives
• Coordinate lead generation campaigns, monitor ROI, conversion rate, lead quality, and sales feedback – communicating with digital marketing teams (PPC, Affiliate, Social Media) to ensure they are meeting the budgets you provide. Ensure targets are met or exceeded
• Take ownership for a dedicated online microsite and respective landing pages, conducting relevant tests (A/B, etc) to ensure efficiency and best performance in lead generation.

What you will bring to the table:

• A bachelor's degree in marketing is mandatory, while a master's degree or MBA is preferred.
• 3-5 years of previous marketing experience is required, covering areas such as lead generation campaigns, content marketing, lead nurturing, and email communication strategies.
• Experience in leading marketing initiatives related to online education is a plus.
• Strong project management capabilities, along with a willingness to take initiative and explore new ideas.
• The ability to identify, prioritise, and articulate initiatives with the highest impact, while balancing data driven decisions with logic and creative judgement.
• Capability to lead a diverse team effectively.
• Proficiency in English is essential.

What happens next?

Ready to go for it? Click 'Apply', include your CV and tell us why you'd like to become a FutureLearner, and how you’ll nail this role.

Recruitment Process

Please contact [email protected] if you require any reasonable adjustments or alterations to be made to support you through the recruitment process.

Diversity Statement

We value all the great benefits that diversity brings and encourage everyone to bring their whole self to work – At FutureLearn we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity or religion.

We can't wait to meet you! #FutureLearnCareers