Brand Manager

Part of FutureLearn, Interactive Pro are a global Online Programme Management (OPM) provider working with Universities to develop, launch and run online degrees and short courses. We are in the process of on-boarding a new UK University partner and are therefore seeking to expanding our team of global faculty.

What is the opportunity?

Reporting to the Head of Marketing, we are looking for a Brand Manager to set strategy and lead the day-to-day operations of the marketing department in our work with our partner universities. With a wide range of experience across marketing roles, the postholder will be creative, innovative, and passionate about the value of education. They will have up-to-date knowledge of digital and social marketing techniques, and a track record of leading others in putting them into practice. Ideally, the postholder will have experience of working in education, and an understanding of the HE recruitment cycles.

Responsible for marketing online degree programmes from one of our university partners, you and your team will be working with our digital, copywriting, design, and recruitment teams to produce campaigns that get noticed and drive people to your portfolio. Using data-driven insights and knowledge drawn from prior experience, you’ll create and implement strategies that connect with our future students.

What does success look like:

• Work closely with your HOM to create and manage the omnichannel marketing strategy and budgets for recruitment into online degrees at our partner universities, and collaborate closely with shared service functions to achieve results
• Ensure effective communication and collaboration with stakeholders. Track campaign performance and provide regular reports to stakeholders
• Communicate campaign objectives and requirements to creative and digital teams and oversee every stage of the campaign process from conception to execution
• Take a data-driven approach to market research, defining student personas and creating targeted communication strategies
• Evolve/Improve existing, and identify new, marketing channels to maximise lead generation and conversion
• Coordinate with external agencies and internal teams to achieve campaign objectives
• Coordinate lead generation campaigns, monitor ROI, conversion rate, lead quality, and sales feedback – communicating with digital marketing teams (PPC, Affiliate, Social Media) to ensure they are meeting the budgets you provide. Ensure targets are met or exceeded
• Take ownership for a dedicated online microsite and respective landing pages, conducting relevant tests (A/B, etc) to ensure efficiency and best performance in lead generation.

What you will bring to the table:

• A bachelor's degree in marketing is required, master’s or MBA is a plus
• 3-5 years of previous marketing experience - including lead generation campaigns, content. marketing, lead nurturing, and email communication strategies
• Experience leading marketing initiatives in respect to online education (desirable)
• Strong project management skills, and the desire to show initiative and try new things
• The ability to identify, prioritise, and articulate highest impact initiatives and balance data-driven decisions with logic and creative judgement
• Ability to lead a diverse team
• Fluency in English

What happens next?

Ready to go for it? Click 'Apply', include your CV and tell us why you'd like to become a FutureLearner, and how you’ll nail this role.

Recruitment Process

Please contact [email protected] if you require any reasonable adjustments or alterations to be made to support you through the recruitment process.

Diversity Statement

We value all the great benefits that diversity brings and encourage everyone to bring their whole self to work – At FutureLearn we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity or religion.

We can't wait to meet you! #FutureLearnCareers