Kitopi is the region's leading creator and partner for magical food experiences. With a purpose to satisfy the world’s appetite to create joy, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space.
Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region.
As a leading food company, Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) - an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry as we know it today.
With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It operates its global Customer Experience Center in Dubai, UAE, its Engineering Hub in Krakow, Poland, and its Robotics Hub in Odense, Denmark.
What You'll Do
- Brand Strategy and Development:
- Lead the strategic selection and development of F&B brands within the Eatopi portfolio.
- Craft and execute comprehensive brand strategies to drive sustainable growth in the dynamic F&B market.
- Conduct in-depth market analysis to position Eatopi as a leader amidst evolving culinary trends and competitive landscapes.
- Marketing and Promotions:
- Drive the F&B marketing calendar, ensuring timely and cost-effective execution of all campaigns.
- Innovate promotional strategies tailored to the F&B sector, including enticing limited-time offers, menu innovations, and seasonal promotions.
- Foster cohesion among marketing, sales, and product teams to maintain brand integrity and resonance in the F&B space.
- Social Media and Creative Coordination:
- Collaborate with social media partners to amplify Eatopi's F&B brand presence and foster engagement across various platforms.
- Lead creative initiatives, ensuring consistent representation of Eatopi's culinary identity and visual aesthetic.
- Oversee content creation and campaign execution to optimize visibility and interaction within the F&B community.
- Event Management:
- Develop and execute F&B-centric events and pop-up concepts aligned with Eatopi's brand vision and market trends.
- Manage all aspects of event planning, from concept to implementation, to create immersive brand experiences and deepen audience engagement.
- Culinary Innovation:
- Foster close collaboration with the culinary team to drive menu development that reflects Eatopi's culinary philosophy and resonates with F&B trends.
- Contribute to strategic culinary planning, including the introduction of new F&B offerings and menu enhancements.
- Team Leadership and Collaboration:
- Cultivate a collaborative environment, working closely with cross-functional teams to achieve strategic F&B objectives and ensure seamless project execution.
- Reporting and Analysis:
- Monitor F&B brand performance and marketing effectiveness, providing actionable insights and recommendations to enhance strategies and maximize ROI.
What Are We Looking For
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years of experience in brand management, preferably in the food and beverage industry.
- Proven track record of developing and executing successful brand strategies.
- Strong leadership skills and experience managing a team.
- Excellent communication, organizational, and analytical skills.
- Proficiency in digital marketing tools and social media platforms.
Recruitment Process and Timeline
First, you apply and let our recruiters review your profile. After reviewing, you will receive a link to book a meeting with a recruiter at your convenience to share more about yourself and for us to get to know you better. If you have been shortlisted, you will have the opportunity to meet our hiring managers. Depending on the scope of the role and the function, you may need to attend 2-3 rounds (which might include case study, role-play, trial, or live coding - this will be communicated to you in the initial conversation). Upon successful completion, your recruiter will contact you to discuss the offer. We aim to take you through this process within 2-3 weeks.
Benefits
- Extensive learning opportunities - we offer many hard and soft skills training to help you improve and challenge yourself
- You'll be involved in customized workshops run by Kitopi Academy
- You’ll have a chance to work in an international, diverse, and inclusive environment
- You’ll be part of one of the most caring communities out there.
- Finding a chance to become a shareowner with our ESOP plan (T&C Applies)
- Free and unlimited access to a nutritionist because we care about you
- No Dress Code! (T&C Applies)
- Extended maternity and parental leave
- The infamous team activities and social events bursting with fun
- Inclusive Private Health Insurance
- Up to 50% discount from Kitopi brands
- Annual leave as per the company policy
So, what does it really mean to work at Kitopi?
We are constantly striving to make Kitopi the best place to work, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.
Kitopi is an equal-opportunity employer. While we currently operate in 6 countries, we are over 70 different nationalities of talented Kitopians. Whether you are a seasoned professional, a recent graduate, or someone looking to return to the workforce after a break, we encourage you to apply. We celebrate our rich diverse backgrounds, lifestyles, and cultures and have a 0-tolerance policy towards racism, bigotry, and hate. Please apply if you see a position that makes your heart skip a beat and help us build a company that we are all proud to work for.
Along with offices in all the markets we operate in, we also believe in a “work from anywhere” policy - you get to choose the environment you operate in because we believe this will help you deliver work you're proud of.
Customer-obsessed and tech-enabled, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.
