BRAND STRATEGY
- Responsible for driving the integrated marketing and communication strategy for PLT, TT, CST and 2W
- Brand brief, market situation, buyer persona, brand awareness (Continental, General Tire and Euzkadi)
- In charge to develop of specific communication actions accordingly for each sales channels. Development of all communication materials that will support product sales towards the B2B/B2C
- Develop, approval management and presentation of the marketing plan (TT, PLT) to Managing Director, commercial team and agencies. In addition to presentation to the BA
- Campaigns strategy, execution and follow up with specific agencies according to Brand Strategy. (Creative, PR, Digital)
- Communication Budget Management (PLT, TT, CST and 2W) / Monthly tracking and follow up
- CST strategy, budget and implementation follow up
- 2W strategy, budget and implementation follow up
- TPF (Tire Purchase Funnel) analysis and communication to marketing and commercial team
- Product launching. 360 strategy communication-campaign-event for the B2B/B2C/media (develop, organizing and executing through agency)
MEDIA PLAN PLT, 2W, TT, CST BRANDING
- Definition of core message and target audience per division aligned with comercial strategy and purchase funnel strategy
- Media plan per national campaign: objective, strategy and mix
- Ensure that the campaign, mechanics and participating distributors are communicated on website, Contishop and that editable materials are available in contilink
- Production: Video, audio or product shooting execution (supplier management)
- Presentation and communication documents for sales team according to each channel/division
- Development, implementation and monitoring of communication by division
- KPIs definition and tracking of every media plan developed
- Americas TT digital project, content needs, communication strategy develop and synergies
- Post buy report and analysis. KPIs management, Dashboard follow up
DIGITAL & SOCIAL MEDIA
- Develop and leading implementation and monitoring of Brand strategy for each digital & social network
- Creating a content marketing strategy to engage with customers building brand awareness
- Digital training and support to the B2B strategy. Taylor made strategy for top clients
- Website content (translation and update) and SEO/SEM strategy
- New website project. Responsible for content in this market. Reports to Global.
- KPI definition: follow up and monitoring for Agencies administration
- Digital & SOCIAL MEDIA Americas support and follow up meeting. Americas meeting report on results, demographics, best practices, trends and next steps in SM
- Support: ecommerce media strategy; execution and postbuy (analytics, google console)
- Media outlet. Relationship, service proposal analysis, product exchang
OTHERS
- Responsible to supervise and coordinate all Trade activities to implement marketing strategy
- Support all process on Sponsorhips (planning, documentation, sell in /sell out activities coordination, event organization, evaluation
- Develop and implement PR strategy
- Annual marketing event planning and coordination / process implementation and KPIs follow up
- National Sell out campaigns evaluation for each channel
- Marketing programas definition, implementarion and review / KPIs follow up
- Compliance Controls accomplishement
- Professional Degree completed.
- At least 3 Professional Experience in related field.
- Previous experience in Marketing agencies will be a strong plus. ( PR Brand and communications )
- Leadership Experience.
- Negotiation Experience.
- Marketing Campaigns. ( End to End process )
- Market Knowledge.
- E-commerce
- Advanced English skills ( interviews will be in english ).
- Budget Management.
- Brand Strategy and Positioning.
- Customer Centricity
- Market and competitor forecasting.
- Customer Journey Design.
At Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.
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