Brand & Communications Manager - Spain, Maternity Cover (m/f/x)

HelloFresh Spain

Building on our global success (revenue of 7.6€ billion in 2023 with 477€ million AEBITDA), we entered the Spanish market in November 2022 and have been making an impact in our customers' lives with a delicious, healthy, convenient and sustainable alternative to supermarkets, with overwhelmingly positive customer feedback. We have the short-term ambition to conquer the whole market! This is a unique opportunity to gain valuable and challenging experience at a rapidly growing start-up supported by a large international group and make a strong impact in one of Spain's most promising food techs.

The role

For our ambitious and mission-driven team in Barcelona, we are looking for a Brand & Communications Manager to join our Marketing Team for a 9-month maternity cover. This role will play a pivotal part in shaping our customer experience via marketing communication and driving further growth of the brand in Spain. The position is expected to start no later than June 15th. 

As the Brand & Communications Manager, you'll be responsible for all brand activities for the Spanish market. By analyzing consumer insights and brand performance, you will lead the development of future brand & communication strategies and oversee their execution, aligned with our Global vision to grow the brand further in the Spanish market. You will manage a Copywriter & Content Creator.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Lead the development and execution of the Spain brand plan, ensuring alignment with global vision and local strategic priorities
• Analyze market trends and customer insights to inform high-level brand initiatives and strategies
• Structure messaging and develop communication plans (including positioning, benefit, and sustainability messages) that apply to all marketing channels – from advertising banners to influencers and organic social media posts
• Define the testing roadmap and oversee the execution of compelling advertising banners and videos that address consumer barriers and resonates across key channels (including social, digital, and other channels) to drive efficient customer acquisition
• Oversee local consumer PR including the management of the PR agency  (incl. PR roadmap, media seeding and press releases approval)
• Manage budgets and utilize analytics to track brand performance against KPIs, optimizing for ROI
• Enhance brand experience across the marketing funnel and customer journey by driving collaboration with local team members
• Develop and implement product marketing plans to improve the customer experience, increase customer stickiness and uptake of our products
• Oversee the creation and localization of a wide variety of consumer-facing content and the management of Social Media channels, via the management of a junior team member
• Collaborate closely on all your responsibilities with both local and global counterparts
• Report to the HelloFresh Managing Director and co-CEO

What you’ll bring

• 5+ years of proven experience in brand management, ideally within the FMCG sector with a track record of developing and implementing successful marketing strategies
• Experience managing agencies and experience with digital, influencer and PR channels are a must
• Demonstrated success in leading and driving innovative initiatives from concept to launch cross functional teams
• Familiarity with the Spanish media landscape and local trends, particularly in food and health
• Keen eye for market trends and consumer behaviors
• Excellent communication skills, capable of inspiring teams and collaborating across departments
• High caliber profile: you are a fast learner, top performer and want to take on a new exciting challenge
• Analytical thinking: you are very structured and have strong problem-solving logic and rigor.
• Top notch ways of working: you set the bar really high in terms of collaboration and what good looks like
• Proactive, ambitious, and assertive: you take ownership of your work and think beyond the scope of a given assignment
• You are capable of both thinking strategically about challenges and rolling up your sleeves to get things done, with an eye for detail
• At ease in a fast-paced and demanding environment and experience managing multiple stakeholders and priorities simultaneously
• A growth mindset and a “learning never stops” attitude
• Previous direct team management experience is a strong plus
• Native Spanish speaker, fluency in English

What we offer

• Direct, high impact on top- and bottom-line of HelloFresh Spain, from day one
• A vibrant, international environment with mission-driven colleagues
• An opportunity to learn from expert Global Brand teams managing 8 successful brands across 18 markets
• A guaranteed steep learning curve & boost for your career
• Benefit from our selection of employee perks (70% off HelloFresh boxes), flexible remuneration scheme (Cobee); food in the office; Thursday beers; team events; and more

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.