CLO Virtual Fashion is the industry-leading provider of innovative 3D products and ecosystem solutions used in fashion, film, and gaming.
With over two decades of research and development in true-to-life 3D garment simulation, CLO Virtual Fashion's mission is to empower users at every step of the garment journey, from concept to design, manufacturing to marketing, and fitting to styling. In addition to 3D garment design software (CLO & Marvelous Designer), CLO Virtual Fashion is the creator of CLO-SET (a digital asset management and collaboration platform), CONNECT (a digital fashion hub and marketplace), and consumer-facing solutions such as e-commerce virtual fittings.
Founded in 2009, CLO's interconnected and ever-growing product ecosystem is built to power the future of everything related to garments. We currently have 13 offices located in 11 countries across North America, Asia, Europe, and South America, and are continuing to expand to serve users around the globe.
Position Overview
We are looking for a visionary to join our Brand Communications Team in Bangalore. We are a small, tight-knit team and the environment will be close to that of a start-up; we wear a lot of hats, brainstorm a lot of ideas, and are filled with passion for all things fashion & 3D.
As Brand Communications Manager, you will serve as an integral member of the team by coordinating and developing marketing policies, programs, and campaigns. The Brand Communications Manager will implement a comprehensive plan inclusive of client and industry partnerships, event executions and content creation for platforms such as social media, company blog and our website. Our team has grand visions of how to reach our users and clients, but it will be your job to bring these dreams to life.
Responsibilities
- Implementing an integrated strategic cross-platform communications plan & marketing calendar in alignment with CLO’s communication priorities to advance our brand identity and increase awareness and visibility in the South Asia Region and GCC
- Managing user relations and analyzing industry trends and activity to best reach key markets
- Developing relationships with publications in tech, fashion, and relevant industries
- Working with Brand Communications, Design, and Biz Dev Teams globally as well at base location to produce engaging content across multiple digital platforms, including CLO’s website and social media channels relevant to our geography & market
- Outreach to our large group of existing clients to promote cross-branding and story-telling through communications including video content, trade show participation, and company blog posts
- Distributing press releases to announce major updates to the software or landmark items through BusinessWire and other services
- Strategically implementing software updates and major company announcements into the brand communications plan
- Tracking and measuring the success of campaigns with the ability to course-correct and recommend alternative solutions as needed and share the insights with the business team periodically
- Spearheading the planning of regional trade shows and events, and working in tandem with the global Brand Communications team & the India Team to plan and execute events that are on a global scale
- Receiving and processing all requests related to branding and marketing
- Exercising judgment in assessing and prioritizing potential marketing opportunities
Requirements
- Must be fluent in verbal and written English
- Bachelor’s degree in marketing, PR, communications, or related field
- A minimum of 3 years of experience working in marketing, communications, or related fields in a hands-on capacity. Internship experience counts
- Experience in writing and editing engaging copy for websites, newsletters, social media, blogs, or ads
- Familiarity with PR and marketing tools such as Google Analytics, Mailchimp, and BusinessWire
- Ability to track and analyze marketing metrics to determine the success of campaigns and make the necessary recommendations for improvements
- Creative, analytical, thoughtful, driven, and takes initiative with excellent conflict resolution and problem-solving skills
- Demonstrate strong judgment and negotiation skills
- Exceptional written, oral, interpersonal, and presentation skills
- Self-reliant and a results-oriented personality
- Agile, with great communication skills and the proven ability to work in a fast-paced environment
- Demonstrate a strong, positive, and enthusiastic attitude with a willingness to invest long-term
Plus if you have
- Fluency in Hindi and/or Bangla
- Previous experience at a technology or software company
- Knowledge of SEO
- Experience of managing social media channels for software companies
To apply
- Please submit your CVs and/or portfolio showcasing your previous works
