Dubizzle Group has the unique distinction of being an iconic, homegrown brand with a strong presence across the Middle East and Pakistan. Connecting millions of users across the region, we are committed to delivering the best online search experience.
As part of Dubizzle Group, Dubizzle Oman is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users who trust in our dedication to providing them with the best platform for their needs.
As a Brand Communications and Content Specialist, you will be responsible for developing and executing both online and offline content strategies that strengthen the brand’s identity and messaging across all communication channels. This role exists to create compelling content that resonates with target audiences, supports marketing campaigns, and enhances brand awareness and loyalty. Additionally, the specialist will handle public relations (PR) efforts to ensure effective communication with the media, stakeholders, and the public, reinforcing the company’s image and reputation.
In this role, you will:
- Create and implement a comprehensive content strategy that supports the brand’s goals and drives engagement across digital, print, and other offline channels.
- Develop high-quality content, including blog posts, articles, press releases, social media posts, newsletters, brochures, and other marketing materials.
- Ensure all content aligns with the brand’s voice, tone, and messaging guidelines, maintaining consistency across all platforms, including both online and offline communications.
- Collaborate with the marketing team to create content that supports various marketing campaigns, product launches, and promotional activities.
- Manage PR activities, including drafting press releases, building relationships with media outlets, and handling media inquiries.
- Develop and oversee content for offline marketing channels, including print advertisements, event materials, and direct mail campaigns.
- Write and optimize digital content for SEO to improve the brand’s visibility in search engines and drive organic traffic to the website.
- Manage the brand’s social media presence by creating and scheduling content, engaging with the audience, and monitoring performance metrics.
- Develop content for internal communications, including company newsletters, employee updates, and internal announcements, to ensure alignment within the organization.
- Track and analyze the performance of both online and offline content, providing insights and recommendations for improvement.
- Assist in managing brand reputation by crafting appropriate communication strategies during crises or sensitive situations.
- Work closely with the design team, PR, and other departments to ensure that all content is visually appealing and aligns with brand guidelines.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Certification in content marketing, copywriting, PR, or digital marketing is an advantage.
- Minimum of 3 years of experience in brand communications, content creation, public relations, or a related field.
- Proven track record of developing successful content strategies and executing content across both online and offline platforms.
- Strong understanding of branding principles, content marketing best practices, and PR strategies.
- Familiarity with digital marketing channels, including social media, SEO, and email marketing, as well as offline channels like print media and event marketing.
- Knowledge of content management systems and social media management tools (e.g., Hootsuite, Buffer).
- Exceptional writing and editing skills, with the ability to craft clear, compelling, and engaging content for both online and offline mediums.
- Strong storytelling ability to convey brand messages effectively across various channels.
- Proficiency in SEO best practices, content optimization techniques, and PR writing.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Ability to analyze content performance and apply insights to improve future content and communication strategies.
- Creative and innovative thinker with a passion for storytelling, brand communication, and public relations.
- Detail-oriented with a commitment to producing high-quality content and effective communication.
- Proactive and self-motivated, with the ability to manage multiple projects and meet deadlines.
- Adaptable and open to feedback, with a continuous improvement mindset.
- Team player with a collaborative approach to working with colleagues across departments.
Benefits
- High-performing and fast-paced work environment.
- Comprehensive Health Insurance
- Rewards and recognition
- Learning & Development
dubizzle is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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