📣 A bit about the role.
We’re looking for a Brand and Creative Director to join the team at Butternut for a maternity cover contract. Are you passionate about all things brand and creative? Interested in growing the Butternut brand across multiple markets? Love leading a team of talented strategists and creatives? Do you want to be around loads of dogs? Well, look no further…
The Brand & Creative Director at Butternut Box will oversee the development and execution of all brand and creative strategies. This role is crucial for driving brand awareness, engagement, and creative direction across all customer touchpoints. You will lead a talented team of:
- Brand strategists - focussing on the overall direction of the Butternut brand across all 6 markets we operate in, including social media execution.
- Creatives teams - we have two creative arms within the company - one focussing on global-first longer-term projects and strategic direction, the other focussed primarily on the UK&IRE marketing initiatives
- A B&C projects team that is accountable for supporting the above teams and enhancing strategies by improving efficiencies
Must have experience in growing a brand, managing a creative wing and running an incredible team. You will report directly to the Chief Commercial Officer.
With each project, you’ll play a key role in Butternut’s mission to bring health and happiness to dogs everywhere. If your tail is wagging, read on…
👋 A bit about the opportunity:
The Butternut brand has grown substantially over the years. In the last 6 months alone we have launched in Germany (our 5th European market), gone live in Pets At Home and launched a new and existing Fresh cat food brand - Marro all whilst growing all markets, producing strong campaigns, and making our customers feel valued. Our ambitions do not stop there, and you would be overseeing the continued growth of the Butternut brand across all markets, whilst supporting on the direction for our new cat brand Marro. If you are interested in joining a highly motivated team with lofty goals and becoming a part of the journey with strong influence, then this could be the role for you.
Key Responsibilities
Brand Strategy and Development:
- Develop and implement comprehensive brand strategies that align with the company's mission, vision, and business goals.
- Conduct market research and analyse customer insights to inform brand positioning and messaging.
- Ensure brand consistency across all channels and touchpoints, including digital, print, and in-store experiences.
Creative Direction:
- Lead the creative team in the development of high-quality, innovative, and impactful marketing materials.
- Oversee the creative process from concept to execution, ensuring all work meets brand standards and business objectives.
- Foster a collaborative and inspiring work environment that encourages creativity and innovation.
Campaign Management:
- Plan and execute integrated marketing campaigns that drive brand awareness, customer engagement, and sales growth.
- Monitor campaign performance and optimise based on data-driven insights.
Leadership and Team Management:
- Manage, mentor, and develop a high-performing team.
- Set clear goals and expectations, providing regular feedback and support to team members.
- Build and maintain a culture of excellence, creativity, and continuous improvement.
Stakeholder Collaboration:
- Collaborate with cross-functional teams across our EU markets and brands (you have oversight across Butternut Box and Marro (our new cat brand), to ensure brand alignment and consistency and overall performance.
- Communicate brand vision and strategies to internal and external stakeholders, including leadership and key stakeholders across the business.
- Manage relationships with external parters to ensure quality and consistency in all brand-related activities.
Budget Management:
- Develop and manage the brand and creative budget, ensuring efficient allocation of resources.
- Monitor and report on budget performance, identifying opportunities for cost savings and optimisation.
Brand Performance and Reporting:
- Analyse key brand & social metrics to support our goals and targets.
- Use data and analytics to inform decision-making and optimise brand strategies.
- Stay abreast of industry trends and best practices, integrating new ideas and technologies into brand initiatives.
You are:
- Experienced and confident in your abilities at a director level
- An organisational powerhouse who’s comfortable working in a dynamic, fast-paced environment and tight deadlines
- A highly strategic creative and non-traditional thinker
🐶 A bit about us.
At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. #LI-Hybrid
As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.
Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.
🙌 A bit about what we offer.
- 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
- 5 paid 'paws' days per year to support to learning and/or wellbeing
- £500 personal learning & development budget
- Butternut Box employee discount
- Enhanced parental leave
- Co-working office space.
- Flexible working hours and work from home options
- Cycle to work scheme
- Pension with NEST
- Private Medical Insurance with Vitality
- Private Dental Insurance with Bupa
- Time off for fertility treatments and pregnancy loss
- Paid sabbaticals for squad members with 5 or more years at Butternut
- Discounted gym access through MyGymDiscounts
- Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)
❗️A few things to note:
- Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
- As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
- We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.
#LI-Hybrid
