Myntra is hiring a

BPC Private Label - Product Lead (Product Development)

Bengaluru, India

Title: BPC Private Label - Product Lead (Product Development)

Key Responsibilities:

  1. Conceptualize and Execute Product Development End to End:
  • Conduct market analysis, customer research, and trend research to inform product development strategies.
  • Perform competition analysis and benchmarking to identify white spaces in the market.
  • Lead the conceptualization and execution of product development initiatives from ideation to launch.
  1. Own New Product Development (NPD):
  • Take ownership of new product development to build and enhance the assortment.
  • Collaborate with internal teams and external partners to ensure alignment with company goals and market demands.
  1. Formulation Development:
  • Work closely with labs and formulation providers to develop products that meet desired quality and performance standards.
  • Ensure that formulations align with regulatory requirements and market expectations.
  1. Relationship Management:
  • Establish and manage relationships with manufacturers, packaging partners, vendors, and other stakeholders.
  • Negotiate contracts and agreements to secure favorable terms and ensure smooth collaboration.
  1. End-to-End Product Testing:
  • Oversee the end-to-end product testing process to ensure compliance with global quality and performance standards.
  • Coordinate testing activities with internal teams and external partners as needed.
  1. Cross-Functional Collaboration:
  • Collaborate with cross-functional teams to ensure successful launch and scale-up of brands and product ranges.
  • Work closely with marketing, sales, operations, and other departments to drive product success.
  1. Team Management:
  • Lead a team of individuals spanning across sourcing, providing guidance, support, and mentorship.
  • Foster a collaborative and innovative team environment, promoting professional growth and development.
  1. PnL Ownership:
  • Jointly own the Brand PnL with category managers, ensuring financial objectives are met.
  • Monitor and analyze financial performance, identifying areas for improvement and implementing corrective actions.

Experience -

  • 8-10 years of experience in product development, preferably in the Beauty, Personal Care industry.
  • Strong understanding of market dynamics, consumer trends, and competitive landscape.
  • Proven track record of successful product launches and portfolio management.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Leadership skills with the ability to motivate and inspire cross-functional teams.
  • Experience in PnL management and financial analysis is preferred.
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