Please note that only English CVs will be reviewed.
Responsibilities:
- Design, execute and report an integrated marketing and community engagement strategy, encompassing performance marketing, brand awareness, social media, and event planning;
- Build, manage and optimize our user success funnel, including oversight of and input to key product UI/UX areas that drive funnel conversion and active user engagement;
- Grow our active user base and increase awareness of the Binance brand through data-driven performance marketing, and competitive benchmarkingAttract and manage affiliates relationships, partnerships and B2B opportunities while working with the entire team to improve incentivization strategies to drive growth;
- Develop a vibrant online and offline communities, increasing engagement through moderating activities, content creation,fostering positive interactions, and assisting the Binance Angel Program;
- Organize and execute impactful online and offline events, such as meet-ups, hackathons, and workshops, tailored to the local market and user base;
- Be the eyes and ears on the ground: Understand and share knowledge on local trends, communities and news that can be leveraged in brand awareness and marketing innovation efforts.
Requirements:
- Bachelor degree or above, prefer major in marketing;
- Exposure to digital marketing planning and execution work experience, preferably in crypto exchanges/fin-tech/eCommerce/tech/gaming, B2C facing;
- Past marketing/growth roles at Spanish virtual asset exchange is strongly preferred;
- Must have a strong interest and knowledge in the crypto / blockchain / technology space;
- Data-driven and performance marketing mindset is a must;
- Proven experience in growing and managing a user base;
- Language skills: Spanish, and Advanced English;
- Ability to handle a fast-paced environment and many moving parts at once;
- Experience in community management and events is a plus.
