B2C Marketing Specialist

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.

More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 103 million registered users and 237,000 active partners across 17 countries, have together already saved 373 million meals from going to waste - avoiding almost 1009,000 tonnes of CO2e! 

In 2023, Too Good To Go was recognised on Fortune's acclaimed 'Change the World' list, named as one of Deloitte's 'Best Managed Companies' and won a coveted 'Cultural Impact Award' at the annual Apple App Store Awards.

We’re looking for an exceptional B2C Marketing Specialist to join the superstar team at Too Good To Go to cover for a maternity leave! 

Sounds like your kind of mission? Here is what it will entail:

As B2C Marketing Specialist you have the responsibility of driving consumer demand, building consumer loyalty and engaging with consumers in Sweden.  At the same time, we are building a sustainable, world class brand for the long term. You’ll play a crucial strategic role in B2C Marketing for a global market leader within a hyper growth brand.  By doing so, you play a pivotal part in amplifying the food waste movement, inspiring and empowering everyone to fight food waste together within a highly brand-centric organisation.

Your role

Reporting to the Associate Director of Marketing for Northern Europe, you will:

• Lead Brand & Marketing storytelling across owned and paid channels in Sweden.
• Drive local campaigns and consumer activations, tapping into seasonal moments.
• Manage briefings for creative production, for our in-house Creative team.
• Coordinate centrally-led Paid User Acquisition, to deliver growth in Sweden.
• Work with Global CRM & Product MKT colleagues to meaningfully engage users.
• Tailor global campaigns for local implementation.
• Work closely with Trade Marketing and PR to ensure cross-functional alignment.
• Manage relevant local partnerships.
• Identify local trends and opportunities.

Why you are the person we’re looking for: 

• First experience in marketing or communications
• Excellent communications skills - you’re a born storyteller with a clear and empathetic communications style.
• Strong interest in building a capability in digital marketing  
• Eager to take on responsibility: you’ll be solely responsible for managing and optimising campaigns in Sweden
• Fluent in Swedish and English. 
• Keen eye for detail, and proficiency in briefing and reviewing creative content.
• Strong drive to positively engage consumers, in an audience-centric manner.
• Ambitious, results-oriented mindset with a sharp analytical mind
• A desire to help make a positive impact on our planet and society. 
• You are a team player, always ready to jump in where needed

What we have to offer 

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,350+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY: 
• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• CELEBRATE & SOCIALISE
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

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