Payoneer’s mission is to enable businesses of all sizes from anywhere in the world to access the rising, global economy by enabling them to transact globally as easily as they do locally. Life at Payoneer is a global community, where you’ll work with colleagues all over the world, serving small- and medium-sized business customers and partners in over 190 markets.
Title: B2B Marketing Manager
Location: Shanghai
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Key Responsibilities:
Acquisition Strategy & Execution:
- Develop and implement a comprehensive B2B acquisition marketing strategy aligned with Payoneer's business objectives.
- Execute and continuously optimize B2B acquisition campaigns to drive engagement and conversions for Payoneer's suite of solutions.
- Support sales teams through lead generation and nurturing using marketing automation tools and strategies.
- Maintain a robust marketing campaign calendar, ensuring timely execution and alignment across field and digital marketing initiatives.
- Leverage digital channels (email, social media, paid ads, content marketing, WeCom, etc.) to engage prospects and drive conversions.
- Define target audiences, campaign structures, content topics, and tactics to align with Payoneer's brand and growth objectives.
- Track and manage campaign milestones, deadlines, and resources effectively.
- Collaborate with internal teams (sales, product, content) to align on campaign goals and schedules.
Performance Optimization & ROI Improvement:
- Regularly analyze campaign performance using data-driven insights to adjust strategies for maximum impact.
- Optimize Customer Acquisition Cost (CAC) and ensure campaigns drive profitable growth.
- Set measurable objectives, track key performance indicators (KPIs), and report on campaign outcomes.
- Provide regular updates to leadership and stakeholders with performance insights and recommendations for improvement.
Qualifications
- Bachelor’s or master’s degree in business, Economics, or Marketing.
- Minimum 9 years of working experience, with at least 5 years in global logistics, cross-border payment companies, exporting firms, or B2B marketing roles.
- Strong communication skills in both English and Chinese.
Not a must but great advantages
- Proven market insights and connections/resources in the exporting sector.
- Strong project management skills with a marketing background.
- Experience with marketing automation tools and digital channels.
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