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Payoneer

B2B Marketing Manager

Shanghai , China
On-site

About Payoneer 

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 markets. 

By taking the complexity out of the financial workflows–including everything from global payments and compliance, to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.  

Title: B2B Marketing Manager

Location: Shanghai

 

 

Is this you?

Key Responsibilities:

Acquisition Strategy & Execution:

  1. Develop and implement a comprehensive B2B acquisition marketing strategy aligned with Payoneer's business objectives.
  2. Execute and continuously optimize B2B acquisition campaigns to drive engagement and conversions for Payoneer's suite of solutions.
  3. Support sales teams through lead generation and nurturing using marketing automation tools and strategies.
  4. Maintain a robust marketing campaign calendar, ensuring timely execution and alignment across field and digital marketing initiatives.
  5. Leverage digital channels (email, social media, paid ads, content marketing, WeCom, etc.) to engage prospects and drive conversions.
  6. Define target audiences, campaign structures, content topics, and tactics to align with Payoneer's brand and growth objectives.
  7. Track and manage campaign milestones, deadlines, and resources effectively.
  8. Collaborate with internal teams (sales, product, content) to align on campaign goals and schedules.

 

Performance Optimization & ROI Improvement:

  1. Regularly analyze campaign performance using data-driven insights to adjust strategies for maximum impact.
  2. Optimize Customer Acquisition Cost (CAC) and ensure campaigns drive profitable growth.
  3. Set measurable objectives, track key performance indicators (KPIs), and report on campaign outcomes.
  4. Provide regular updates to leadership and stakeholders with performance insights and recommendations for improvement.

 

Qualifications

  1. Bachelor’s or master’s degree in business, Economics, or Marketing.
  2. Minimum 9 years of working experience, with at least 5 years in global logistics, cross-border payment companies, exporting firms, or B2B marketing roles.
  3. Strong communication skills in both English and Chinese.

 

Not a must but great advantages

  1. Proven market insights and connections/resources in the exporting sector.
  2. Strong project management skills with a marketing background.
  3. Experience with marketing automation tools and digital channels.

 

 

 

#LI-AL1

The Payoneer Ways of Working 

Act as our customer’s partner on the inside 

Learning what they need and creating what will help them go further. 

Continuously improve 

Always striving for a higher standard than our last. 

Do it. Own it. 

Being fearlessly accountable in everything we do. 

Build each other up 

Helping each other grow, as professionals and people. 

If this sounds like a business, a community, and a mission you want to be part of, click now to apply. 

Payoneer

Payoneer is a global commerce technology company that provides cross-border payment solutions for businesses and professionals worldwide. With a focus on enabling seamless, secure, and cost-effective payments, Payoneer connects businesses, professional...

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