B2B CRM Manager

Location: Barcelona

FREENOW for Business is a leading provider of business travel and client travel solutions for companies. With the backing of BMW Group and Mercedes-Benz Group AG, FREENOW for Business has established a prominent presence in 9 countries and over 150 cities across Europe.

Keep your employees moving and your business thriving with FREENOW for Business, your trusted business taxi solution. Our intuitive app provides a seamless experience for your team, ensuring reliable and safe transportation wherever they need to go. As the number one provider of taxis in Europe, we offer a robust fleet to ensure your employees get where they need to be.

You will own the roadmap and development of CRM lifecycle automation across 9 European markets and be the driving force behind our life-cycle management efforts. Reporting directly to the B2B Growth Marketing Team Lead, the role will be part of the B2B marketing team and responsible for building CRM communications across the B2B Travellers and Admins lifecycle to improve activation, engagement and retention. 

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YOUR DAILY ADVENTURES WILL INCLUDE:

• Own the roadmap and development of CRM lifecycle automation across 9 European markets.
• Discover, ideate and build automatic communications across the B2B Travellers and Clients lifecycle to improve onboarding, activation, engagement, and retention.
• Own the CRM feedback loop for automation, proactively make data-driven decisions on priorities, and enable continuous improvement
• Implement and measure A/B testing activities to improve the effectiveness of automation and refresh best practices constantly
• Guide and collaborate closely with the customer operations, customer success and local marketing teams to support ongoing initiatives with CRM knowledge and support with CRM-based implementations
• Own and develop special interest topics and further development projects for the B2B Marketing team, bringing best practices and innovative approaches to campaigns

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TO BE SUCCESSFUL IN THIS ROLE:

• 3-4 years experience in B2B lifecycle marketing, product or a similar field (preferably in an on-demand/platform or software industry)
• A strong data-driven approach to campaign analysis, testing and roadmap development
• Experience in owning, implementing and managing B2B CRM  (from acquisition to reactivation & retention )
• Strong project & programme management ability
• Experience with CRM Platforms (ideally Braze)
• Effective communication (upwards and downwards) and ability to independently build, support and sustain positive and productive relationships with different functions and levels of the organisation.
• Excellent English Skills
• A good understanding of B2B Marketing principles and CRM
• Experience in being measured with KPIs such as connection rate, and activation rate.

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BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements

• LinkedIn Learning

• Sabbatical & special leave policies

• WeRoad partnership

• Birthday, 24th + 31st December off

• Short term EU work policy

• Mobility Credit

• Health Insurance

• Employee assistance program

 

 

Plus more local benefits depending on your work location!

*in one of the 10 countries where we have a legal entity: France, Spain, Germany, Austria, Portugal, Italy, England, Ireland, Poland & Greece

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DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work. 

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SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

               

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ABOUT FREENOW:

FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe. More than 54 million users in 16 markets and in over 170 cities today are already moving freely from A to B by accessing the largest selection of mobility options available in one app.

Through the unique integration of mobility brands and payment services, they can book their nearest taxi, private hire vehicle, car sharing or micro-mobility option such as eScooters, eMopeds, and eBikes within the app. FREENOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street.