AVP Marketing Strategist, IMO Channel (Financial Planners, Marketers, Principles)

POSITION SUMMARY

Global Atlantic Financial Group is seeking an experienced sales, marketing, and communications professional to lead efforts to develop and execute a marketing strategy for Global Atlantic’s Independent Channel Annuity Sales. This person will be responsible for determining the projects and activities that enable awareness, engagement, and lead generation. They will execute the organization’s sales strategy and impact revenue objectives for the Independent sales channels. Position reports to VP of Channel Marketing.

RESPONSIBILITES

• Define and lead the creation of a marketing strategy with the goal of executing sales campaigns and building long term brand value within the Independent distribution channel.
• Partner with Individual Markets Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and sales enablement that are aligned with the values, messaging and story of Global Atlantic.
• Develop strategic relationships across the organization including Sales Leadership, Sales Desk, Sales Operations, Product and Compliance.
• Manage projects from idea development, execution, approval, deployment and analysis.
• Utilize data and analytics to drive insights, optimize marketing strategies, and measure success.
• Lead the development and implementation of Go-to-Market strategies and resources for new product and firm launches.
• Partner across marketing team to create digital and print collateral and Financial Professional communications in order to execute product/channel initiatives.
• Work closely with Product, Legal and Compliance areas to ensure marketing and advertising content meet proper guidelines. Responsible for submission of marketing materials and communications to compliance for approval and use.

QUALIFICATIONS

• A bachelor’s degree in marketing, communications, business or related field is required.
• 5+ years of related experience. Experience in sales and marketing of annuity products is preferred.
• Ability to develop strong working relationships with sales partners.
• Ability to understand and simplify complex products, sales concepts and strategies.
• Experienced in developing marketing campaigns, launching new products, managing portfolio of existing materials, websites and other resources.
• Crafting and articulating a marketing strategy that aligns to sales goals and key marketing metrics.
• Demonstrated skills that include creating high impact messages, visuals and demonstrating outcomes and insights through metrics and the voice of customer.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational skills and keen attention to detail.
• Problem-solving skills, professionalism and judgment.
• Ability and desire to work in a dynamic, fast-paced environment.
• Ability to mentor other team members toward achieving a shared goal.
• Strong collaborator, self-starter with a strong work ethic.

This role is not eligible for visa sponsorship now or in the future.

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