Audience Strategy Manager

Job Title: Audience Strategy Manager

Location: London, UK

Reporting to: Head of Audience Strategy 

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built.  Our teams blend creative, media, experience and technology specialists from across our marketing practices.  The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI.  Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

A unique aspect to our integrated setup is the role of the Audience Strategist. This role works with data of all kinds, to ensure that true data-led insights power all our strategic thinking and implementation. This role will therefore sit at the heart of planning workflows, rather than in a silo, with close collaboration with internal account teams. The successful candidate will deliver the Audience Strategy agenda by working with clients directly, being responsive to team needs, and upskilling colleagues as needed. Audience strategies will be delivered by maintaining excellent technical knowledge of media and platform data capabilities, our GroupM/WPP toolkit, and client capabilities and priorities.

Key Responsibilities
Our Audience Strategy work is carried all the way through a campaign response, so being able to champion, explain and work with audience data from beginning to end of the process is a crucial requirement. The successful candidate will have a hands-on approach to data analysis and audience storytelling, as well as being able to both brief out but also design and analyse bespoke research studies to complement the other data sources we have available.

• Be the lead for Audience Strategy work for a number of UK clients, including SEGB, Britvic and Govia Thameslink (GTR)
• Deliver fleshed-out target audiences to understand their attitudes, behaviours, motivations, and specific category consumption metrics
• Identify interesting insights into those audiences that help inspire fresh strategic thinking and ideas
• Present complex data and strategic recommendations clearly to both internal teams and clients
• Help develop prioritised messaging matrices, utilising the breadth of the tools and datasets available to identify what creative approaches would resonate best for this audience
• Recommend and justify the selection of appropriate media channels to effectively reach specific audiences
• Work as a joined-up member of the Audience Strategy team, assisting on new business pitches, collaborating on team workstreams and providing support to the wider agency on using our tools
• Stay current with the ever-evolving media landscape, new technologies, and relevant data and research vendors

Skills and Experience

Our culture as an agency looks for people who are ambitious, positive and passionate, independent thinkers and enthusiastic collaborators. Beyond those traits, the successful candidate for this role will be able to demonstrate the following:

• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Passion for understanding consumer behaviour and curiosity to dig beyond the initial answers to find deeper, surprising audience insights
• Proven ability to analyse multiple datasets (quantitative, qualitative, and behavioural) and synthesise findings from different tools and sources to draw comprehensive conclusions and recommendations
• Experience in developing data-driven audience recommendations aligned with client objectives
• Proficiency in using tools and platforms such as Telmar, GWI, YouGov Profiles, SimilarWeb, Google Insights Finder and so on
• Excellent communication and presentation skills, both written and verbal, with experience presenting findings and recommendations to clients and  internal stakeholders
• Ability to manage multiple projects simultaneously and thrive in a fast-paced environment

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

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