Asst. Manager – Marketing at Informa Markets in India will be part of a New Launch team responsible for BTL activation, road shows basis, market research, crafting, developing, and executing marketing strategies. Work closely with internal & external customers.
The successful candidates will be ultimately requested to develop new marketing strategies as well as to maintain/upgrade existing ones running in and to ensure their smooth operations in addition. Dy. Manager – Marketing, will be required to adopt best-in-class technologies and periodically acquire new such skills both via self-study and ad-hoc specific trainings.
- MBA is must.
- BTL activation / Road shows etc
- Brand Management
- Marketing Strategies & Campaigns
- Public Relations
- Crisis Management
- Media Relations
- Strategic Communications
- Internal Communications
- People Management
- Content Creation, Conceptualization & Management
Developing and implementing marketing strategies that will make an impact, support the brand and drive sales.
- Managing the marketing budget on a project / exhibition basis.
- Producing innovative and cost-effective promotional activities, bases market research.
- Developing and maximizing third party relationships i.e. Magazine, BTL vendors, keeping in mind ROI to our clients & a value proposition for them.
- To contribute to the strategic planning of an annual or long term BTL / Activation’s marketing plan to drive forward agreed Organizational goals.
- Delivering an events programme, to ensure that brand presence is maximized, and strategic objectives are met.
- To building and maintaining contacts with the media.
- To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers.
- To arrange for the effective distribution of marketing materials
- To maintain, build and update mailing databases.
- To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.
- To carry out market research and customer surveys to assess demand, brand positioning & brand awareness.
- To support marketing manager in allied activities.
