Associate, Video Creator, Social Media

AT A GLANCE

We’re looking for an Associate Video Content Creator to support our Audience Development Strategy by creating best-in-class short-form vertical video content for Instagram Reels, YouTube Shorts and TikTok. This role is ideal for a creative, social savvy storyteller who understands platform best practices, trend driven content and audience engagement strategies. You will play a critical role in growing segmented chronic condition audiences by developing thumbstopping video content and translating social insights into action.

Where You'll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Address: 250 Park Avenue South, 6th FL New York, NY 10003

What You’ll Do

Short Form Video Creation & Editing

• Produce, edit and optimize engaging short-form video content tailed for TikTok, YouTube Shorts and Instagram Reels
• Ensure all content aligns with platform best practices, audience behaviors and brand identity
• Concept, shoot and edit video independently, ensuring high-quality execution at pace
• Maintain consistency across all video content from branding to messaging

Audience Growth & Engagement

• Develop trend-driven, platform native video content that increases engagement and follower acquisition
• Actively monitor and engage with audiences across TikTok and YouTube fostering conversations from Healthline’s brand voice. 
• Support data analysis of content performance and leverage social insights to make data driven decision in order to iterate and optimize content production
• Keep a pulse on emerging platform features, trends and cultural moments, proposing innovative content ideas that translate into action for Healthline

Content Strategy & Collaboration

• Manage the video content calendar, creative briefing and asset delivery to ensure timely and successful delivery of work
• Work closely with social, video, editorial and SEO teams to align video content with brand campaigns and social trends
• Brainstorm and pitch ownable video series that support brand awareness and audience development goals

Project & Workflow Management

• Balance multiple projects simultaneously, adapting to shifting priorities and creative direction
• Take ownership of content production, working independently while also thriving in a collaborative, fast paced environment
• Accept and implement feedback quickly, refining content to meet performance and brand standards

What We’re Looking For

• Proven experience in creating, editing and optimizing high-performing short-form video content on TikTok, YouTube Shorts and Instagram Reels
• Proficiency in video editing software such as Adobe Premiere Pro, CapCut etc. 
• Strong grasp of social platform functionality, algorithm nuances and best practices for vertical video
• Ability to conceptualize and produce original, trend-forward content that drives audience engagement
• Passion for health and wellness with an understand of how to communicate complex health topics in an engaging, digestible way
• Strong understanding of data analytics and social metrics with the ability to interpret content performance and apply insights
• Ability to write on-brand captions, ensuring accuracy in grammar, brand tone and messaging
• Creative problem solver, innovative thinker and adaptable to fast moving trends and social platform updates
• Highly organized, self motivated and proactive with exceptional time and project management skills 
• Familiarity with social media paid campaigns and how organic content can complement paid strategies a plus
• Basic understanding of animation tools like After Effects is a plus
• Experience work in digital media, publishing or health-related industries a plus

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $55,000.00 - $70,000.00
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

We do not provide visa sponsorship for this role at this time.