Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Responsibilities:
This position supports the Medscape Professional Sales team who sells engagement and advertising products primarily to biopharmaceutical and medical device companies. The Associate Targeting Strategist will provide support for approximately four to six sales reps in the form of presale and post-sale optimization of target audience to be marketed to. The Associate Targeting Strategist also serves as the source of information on sold deals to internal execution teams and will work with these teams to ensure targeting information is communicated thoroughly and effectively. The Associate Targeting Strategist needs to possess a strong attention to detail, the ability to form effective working relationships with a variety of sales reps, the skill to think outside the box to interpret and solve complex asks, and the ability to manage their time to work effectively during busy sales cycles.
Key responsibilities of this position include:
Provide strategic guidance on construction of audiences relevant to brand needs
Support internal teams with audience construction by submitting tickets and providing results
Manipulate data to support marketing audience construction and analysis
Coordinate with internal teams to meet needs around custom requests
Develop a detailed understanding of Salesforce process for clear communication and transfer of information to program execution teams
Create and communicate pre-sales and sold deal targeting details in Salesforce
Liaison between Salesforce and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program Marketing)
Manage targeting process for sold deals from receipt of audience to upload for launch
Gain a strong understanding of Medscape’s targeting capabilities and suite of products
Qualifications:
Bachelor's degree required
2+ years online healthcare marketing, and/or sales development experience preferred
Team player with strong organizational and relationship building skills
Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners
Problem solving and troubleshooting skills
Strong verbal and written communication skills
Proficiency with Microsoft Office products is required
