REQUIREMENTS:
- Experience : 5+ Years
- Must have proven ability in implementing large scale, complex projects in Adobe AEP products RTCDP and AJO is a must have.
- Must have extensive experience in Adobe Campaign.
- Good experience in designing and implementing complex omni-channel experiences including channels such as Email, SMS, Mobile Push, In-App, Direct mail, Web using Adobe Journey Optimizer.
- Hands on experience in Adobe Marketing Cloud.
- Conduct A/B testing and multivariate testing to optimize campaign effectiveness.
- Provide mentorship to team members and aware of best practices in campaign/Journey development to optimize efficiency and quality of deliverables; implement and support automation triggered, recurring and ad hoc communications.
- Understand the marketing data specifications and ensure all data is available for the Campaigns.
RESPONSIBILITIES:
- Understanding the client’s business use cases and technical requirements and be able to convert them into technical design which elegantly meets the requirements.
- Mapping decisions with requirements and be able to translate the same to developers.
- Identifying different solutions and being able to narrow down the best option that meets the client’s requirements.
- Defining guidelines and benchmarks for NFR considerations during project implementation
- Understanding the client’s business use cases and technical requirements and be able to convert them into technical design which elegantly meets the requirements.
- Lead the project team on the implementation of the Adobe Experience Platform, keeping in mind the best practices for such solutions.
- Training both internal stakeholders and external clients on usage of the tools, best practices related to the tools and the solutions built around those tools.
- Good to have Adobe CJA, Target, and Analytics experience.
- Adobe Certified Professional & Expert - Adobe Real-Time CDP Business Practitioner.
- Writing and reviewing design document explaining overall architecture, framework, and high-level design of the application for the developers
Bachelor’s or master’s degree in computer science, Information Technology, or a related field.
