Associate Product Marketing Manager

Join Skilljar's growing marketing team as our Associate Product Marketing Manager. This is an exciting time to be a marketer at Skilljar, as we are building upon a strong foundation and have a clear plan for the year ahead. Your role will be instrumental in crafting Skilljar's go-to-market strategies, understanding and defining customer needs, and fostering strong collaboration across product, sales, and marketing teams to tell the Skilljar story. You will directly work with and learn from the Director of Product Marketing, and partner closely with all members of the marketing team—spanning from the VP of marketing to demand generation and content.

This role offers a rewarding opportunity to rapidly bring your work to market, collaborating with a dedicated and forward-thinking team. It's ideal for those who value seeing immediate impacts from their efforts and enjoy working in a dynamic, focused environment.

What you'll be doing:

• Lead product launch strategies, including coordination, content creation, and sales enablement (e.g. running a product release calendar, email communications, launch blog posts, and in-app messages)
• Partner with teams such as Customer Experience, Sales Enablement, and Product Management to build multi-channel product adoption plans
• Prioritize and create compelling sales materials based on Sales team requests, such as 1-pagers, slides, and interactive demos - and ultimately own our library of product assets
• Track competitor updates and prepare assets to optimally position Skilljar versus competitors— attend competitor product webinars, share insights, and write competitor messaging for campaigns
• Craft targeted messaging to highlight Skilljar's value and maintain the company messaging guide
• Create evergreen personas to train Sales, offering insight into who they are, their jobs-to-be-done, and what problems Skilljar solves for them
• Rigorously test and optimize messaging for new web pages to continuously improve them
• Develop case studies, website content, and other marketing materials in partnership with the content team to establish Skilljar as a leader in customer education

Requirements: 

• 1 year in a Product Marketing role or 2+ years of marketing experience, preferably in B2B SaaS
• Strong research and analytical skills, with exceptional attention to detail
• Excellent written, verbal, and project management skills
• Highly collaborative and able to partner well with cross-functional teams
• Previous start-up experience is a plus - flexibility to quickly adapt and adjust your strategy to align with evolving business needs
• Experience using in-platform messaging tools such as Intercom preferred
• Understanding of the challenges and motivators for personas working in training, customer education or learning and development is a plus

Skilljar Base Pay Philosophy:

At Skilljar, we strive for salary range transparency in our hiring process. This is a major step towards not only complying with state and local regulations where required, but also to make sure Skilljar is putting pay equity and DEIB top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a new hire equity grant in the form of stock options. Below is the base salary range for this role:

Base Salary: $89,000 - $95,000

Our Benefits:

• Comprehensive Coverage: Skilljar pays 100% of our employee premiums for dental, vision, disability, and basic life insurance. We offer three medical plan options - one of which pays 100% of employee premiums.
• Flexible Time Off: We believe in a healthy work/life balance and trust our employees to take the time off that they need to bring their A-game to work.
• Paid Parental Leave: For our employees starting or growing their families, Skilljar offers paid parental leave for both birthing and non-birthing parents.
• Benefits Package: Skilljar employees have access to a monthly technology reimbursement for remote work, a 401(k) savings plan, stock options, tax-advantaged accounts such as HSA and FSA, voluntary insurance, and access to an Employee Assistance Program.
• Inclusive Culture: We are intentional about creating a culture that is fun and inclusive. A few things you can anticipate: Quarterly Skillet Socials, lots of active Slack channels (including dedicated channels to a themed Thursday, giving kudos to one another, and sharing our remote-working experiences), opportunities to get to know other Skillets across departments, and more!

The Company

Backed by prominent financial institutions, including Mayfield, Shasta Ventures, Trilogy Equity Partners, and Insight Partners, Skilljar is the leading enterprise customer training platform, transforming the way organizations onboard, engage, and retain their customers. Trusted by leading global companies like Slack, Tableau, Liberty Mutual, Cisco, Verizon, and U-Haul, Skilljar provides the essential tools and foundation for successful customer and partner engagement and enablement.

We are a team of bright, dedicated Skillets with startup drive and a passion for education. Founded in Seattle, Skilljar is now a fully distributed company that exclusively hires in Washington, Oregon, California, Arizona, Colorado, Utah, Idaho, Texas, Georgia, Florida, North Carolina, New York, Missouri and Virginia.

Skilljar is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

Skilljar does not accept nor are we responsible for any fees associated with unsolicited resumes, LinkedIn bios, or any other candidate introductions.