Join our team at FormAssembly and help shape the future of online data collection. As an Associate Product Marketing Manager, you'll play a crucial role in driving the success of our product. You'll collaborate with cross-functional teams to develop and execute product launches and marketing strategies that resonate with our diverse customer base.
Responsibilities:
- Go-to-Market Strategy: Create and execute go-to-market plans for new product launches and updates, unlocking value for customers and generating leads while solving the market’s problems.
- Customer Insights: Gather customer feedback and insights to inform product development and marketing efforts, and run impactful campaigns to expand and upgrade existing accounts.
- Content Creation: Develop high-quality marketing content, including sales collateral, blog posts, case studies, and presentations, that effectively communicate the value of FormAssembly to our target audiences.
- Sales Enablement: Work with our sales teams with the necessary tools, training, and resources to sell to outbound and inbound prospects..
- Market Research: Conduct in-depth research to understand the evolving needs of our customers, identify emerging trends, and analyze competitor activities in the online form-building space.
- Drive Product Adoption: Monitor feature usage and work with product management to highlight valuable areas of the product and boost discoverability.
Requirements
- 1-2 years of experience in SaaS product marketing or a similar role.
- Proven track record of conducting product launches and knowledge of product marketing best practices.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Strong analytical and problem-solving skills.
- Bonus points if you have experience in data collection, the Salesforce ecosystem or compliance-related industries [ex. HIPAA, FedRAMP, StateRAMP, GDPR].
Preferred Experience with the Following Tech Stack:
- Asana, Salesforce, WordPress, Qualified, On24, Wistia, SEMRush, Pendo, ChurnZero (or similar in-app communications).
Salary range: $70,000 - $85,000
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
You'll be joining a talented and fun team, working together to build something great!
