S'more about the team
The Associate Product Manager (APM) drives the vision and execution of the end-to-end tangible customer experience our customers have with our physical boxes; from delivery receipt, unpacking, packaging and ingredient usability, cooking experience with recipe cards, to packaging disposal. The APM will be part of a team focused on innovation, optimization, and testing to drive the customer experience and commercial performance of physical products in Canada. Their role will be unique from other PM roles on the team as they’ll focus mostly on improving customer retention through in-box innovation and leading our seasonal box launches.
You will rely on your ability to be highly collaborative and cross-functional, working throughout the business with global teams (e.g. international product) and local teams (culinary, procurement, tech, production, marketing) in order to get the work done. Ultimately, you will be the voice of our home cook community in the organization.
Please note - this Associate Product Manager role sits on our Physical Product team. This is not a tech product position.
Lettuce share what this role will be responsible for
- Develop and execute on compelling annual roadmaps, gaining local and global buy-in
- Lead and manage each roadmap initiative through the full product lifecycle, collaborating with various teams locally and globally
- Lead the product strategy and operational execution of our unique seasonal Thanksgiving and Holiday box offerings
- Develop business cases to prioritize roadmap initiatives and drive operational infrastructure investment for unblocking any roadmap initiatives
- Track and report performance against targets and product specifications (e.g. packaging specifications); work with local teams to generate action plans to close any gaps
- Track and report on project progress and improvements to retention metrics in internal steerco groups with Senior Leadership
- Work with Tech, Data & Research teams to continuously improve the product strategy through A/B testing, performance insights, customer feedback, unboxings, DC visits, market trends, competitor analysis, etc
- Identify and implement continuous post-launch incremental improvement of insights, processes, approaches, and products to ensure HelloFresh and Chefs Plate remain leaders and shapers of the Canadian Meal Kit market
- All other duties as assigned
Sound a-peeling? Here's what we're looking for
- 3-5 years experience within either a commercial FMCG role (such as brand / category management), an e-commerce environment, or similar
- Experience in launching products, and tracking performance vs roadmap
- Outstanding project management skills, with the ability to keep multiple priorities moving forward at the same time
- Ability to work cross-functionally to drive through product initiatives in a complex structure with global stakeholders
- Experience with A/B testing, statistical analysis, consumer research and the ability to present data-driven business cases to Senior Leadership
- A customer-centric mindset, including the ability to use data to identify unmet customer needs and pain points to develop creative solutions
- Excited and able to work in a fast-paced, constantly evolving environment with limited direction
- Passionate about food and shaping the meal kit category in Canada and globally!
Let’s cut to the cheese, this is why you'll love it here
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Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
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Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
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Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
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Family Benefits - A parental leave top-up program for expectant parents.
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Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
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Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunities to experience the fun!
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Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
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Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
#LI-HYBRID
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
