GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive, SEO to join us. In this role, you will be responsible for driving SEO for GroupM's key regional clients.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Head of SEO
3 best things about the job:
1. You will get to work with one of our high-profile clients, where a small change can make a big difference
2. As part of a high-performance team, who have years of experience in successfully delivering SEO, you have the opportunity to further increase your knowledge while also being a key player in how we continue to grow.
3. We are in a period of strong growth, which means that there is support for development of new products and services. If you have an entrepreneurial spirit, now is the time to get on board.
In this role, your goals will be:
In three months:
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Become familiar with organizational processes
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Take ownership of existing SEO projects and deliver on the KPIs/strategic outcomes.
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Build relationships with key stakeholders within the Agencies
In six months:
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Deliver growth and establish agency target revenue.
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Refine and further develop the processes and efficiency on the SEO projects
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Establish a strategic and expert viewpoint on how SEO performance should evolve.
In 12 months:
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Retention and growth of Agency SEO business and revenue target.
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Support on business development, focusing specifically on client training/workshop proposition that includes: creds, sales collateral and training materials.
What your day job looks like at GroupM:
The appointee will be responsible for the effective delivery of client SEO services either directly, or by contributing to projects managed by other team members. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery. There may also be communication with other GroupM offices and external vendors.
Agency Partner:
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To ensure delivery of existing business and maintain quality and satisfaction.
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To identify and build relationships with key stakeholders within the agencies.
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To be an evangelist for complete SEO offering within the Agencies and to increase staff competencies for effective delivery.
Specialist Area:
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To be a knowledge owner for key optimization areas in SEO and actively develop and share this knowledge with the team as well as provide / lead delivery.
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To exercise high competency as project manager for SEO clients, and continuously build on processes, workflows that contribute to the overall efficiency on the team.
Sales & Operations
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Refine sales proposition and supporting processes for delivery.
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Retain clients and identify within your current portfolio upsell and cross-sell opportunities.
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Work with the Head of SEO to create sales proposals and support RFPs with tangible data references, where requested.
What you’ll bring:
Candidates with a minimum of 2 yrs. of core SEO experience within the capacities of an agency role.
In addition, the candidates should demonstrate the following:
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Actively pursues excellence while driving for efficiency
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Constantly seeks to learn more, primarily in order to do more
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Sees the big picture, yet pays attention to detail and takes pride in accuracy
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Plays well with others in a collaborative environment, and can still be responsible for your own work output, forging ahead when the situation demands a hands-on approach
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Keen to deliver to a set timeline and manage priorities accordingly.
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Client Account Management and Project Management
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Content Creation & Optimisation
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Web Analytics (installation/configuration/analysis) esp. G.A.
Expertise in any of the following areas would be preferable:
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Conversion Optimisation (CRO/LPO)
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Exhibit advanced grasp on JavaScript, CSS and HTML put together and their impact on page performance and content delivery.
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Adapt with API use and curious about data.
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Well-experienced with Omniture/Google Analytics set-up and configuration.
- Experience with use of Python
More about GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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