Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
LiveEasy by AppFolio is changing the way homeowners and renters manage their move and their homes. We’re a service-first software guiding renters and homeowners through their journey while building solutions for our partners, helping them stay engaged with their clients beyond the transaction.
We are seeking an accomplished Associate Manager, Business Development - LiveEasy to lead the charge in driving new customer acquisition and fostering strategic partnerships with our channel partners. Channel partners may include real estate brokerages, mortgage companies, MLS, insurance companies, and software companies. This high-impact, individual contributor role is ideal for someone who thrives in fast-paced environments and has a proven track record of exceeding sales targets. If you’re ready to take on a challenging yet rewarding role with the opportunity to shape the direction of our sales efforts, we want to hear from you!
Your impact
Lead Generation & Prospecting: Develop and execute targeted strategies to identify and engage potential new business opportunities, using a mix of outbound outreach, networking, events, and partnerships.
Sales Strategy Development: Craft tailored sales strategies for acquiring new clients in the moving and rental industry, capitalizing on market dynamics to build long-term relationships.
Pipeline Management: Build and manage a robust sales pipeline, ensuring consistent follow-up and progression of leads through the sales funnel.
Client Acquisition: Close new business by understanding the unique pain points of prospects, offering solutions that address their needs, and driving successful conversions.
Relationship Building: Establish and nurture strong relationships with key decision-makers in target organizations, ensuring trust and fostering long-term business partnerships.
Sales Forecasting & Reporting: Track sales metrics, provide regular updates to leadership on pipeline health, and deliver insightful forecasts to guide strategy.
Cross-Functional Collaboration: Work closely with marketing and customer success teams to ensure a seamless transition from sales to onboarding.
Market Intelligence: Stay ahead of industry trends, monitor competitor activity, and identify new opportunities to continuously enhance our sales approach.
Negotiation & Deal Closure: Lead negotiations and close deals by navigating complex sales processes, ensuring win-win outcomes for both the client and LiveEasy.
Qualifications
5+ years of proven success in B2B sales, ideally in SaaS, Real Estate, Mortgage, or related industries. Experience in high-value, complex sales cycles is a plus.
Deep understanding of software sales and industry market trends, with the ability to effectively communicate how LiveEasy’s solutions address specific business challenges.
Proficient in sales methodologies (e.g., SPIN, Challenger, MEDDIC, BANT, SNAP) and an expert in CRM tools like Salesforce or HubSpot.
Bachelor’s degree in Business, Marketing, or a related field preferred but not required.
Must have
Demonstrated ability to consistently exceed sales targets and quotas, while managing multiple opportunities at various stages.
Exceptional verbal and written communication abilities, capable of influencing senior decision-makers and delivering compelling presentations.
Highly motivated and goal-focused, able to thrive independently while managing a high volume of outreach and deals.
Strong negotiation and deal-closing abilities, capable of handling objections and overcoming challenges to win competitive deals.
Willingness to travel up to 50% of the time as needed.
Compensation & Benefits
The base salary wage that we reasonably expect to pay for this role is: $114,400-$143,000
The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
