The Associate Lifecycle Marketing Manager executes marketing campaigns in systems such as Marketo and Intercom, including building and QAing nurture email programs, one-off email campaigns, and in-app flows. They work on campaigns that support the entire customer journey including lead generation, conversion, and customer retention, upsell, and cross-sell.
They have a deep understanding of how to build email campaigns in Marketo including developing emails, segmenting the lists, building the deployment mechanisms, and setting up reporting. They utilize Marketo’s nurture programs to create complex campaigns based on business objectives. They understand how their work supports the overall customer experience.
The Associate Marketing Manager, Campaign Operations measures the success of nurture and one-off campaigns by analyzing performance and making ongoing recommendations for improvement. They collaborate with other teams including product marketing, content, and design to source assets to fulfill campaign needs.
The Associate Lifecycle Marketing Manager reports to Sr. Manager, Lifecycle Marketing Manager and contributes to the success of the Global Integrated Marketing team.
What You'll Do:
- Execute, measure, and optimize marketing automation campaigns to support the entire buying funnel for all Articulate products
- Perform day-to-day email marketing activities, such as setting up, scheduling, testing, tagging, and deploying one-time, recurring, triggered, and dynamic campaigns in Marketo and In app
- QA new and updated marketing automation infrastructure and emails and ensure all of our emails meet quality and compliance standards
- Work cross-functionally to source content and design assets as needed
- Drive email optimization and A/B testing
- Analyze and report on campaign performance to key stakeholders to provide insights that can help inform strategy
- Maintain email and campaign inventory, including removing and archiving old assets
- Collaborate with other members of the marketing team on cross-channel campaigns
- Communicate proactively with peers, managers, and leadership on plans, progress, and challenges
What You Should Have:
- 3+ years of direct experience in lifecycle marketing, marketing operations, or related fields (required)
- 2+ years of experience using Marketo or a comparable marketing automation platform (required)
- Strong analytical skills and an interest in reporting and data analysis to extract meaning and present recommended actions
- Excellent project management abilities
- Outstanding verbal and written communication skills when working with teammates who may be data-driven or more qualitative
- Attention to detail
- Good understanding of database concepts and segmentation to build lists and audiences
- Ability and desire to learn quickly and troubleshoot problems
- Ability to work independently with minimal direction while also functioning and contributing as part of a team
- Trustworthy, thoughtful, and a doer
- Four-year college degree or equivalent experience
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And
Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a
human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world.
Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at
[email protected].
(For information about Articulate's privacy practices, please view our
Privacy Notice)
As an organization, we participate in
E-Verify.
