RESPONSIBILITIES

• Conceptualize & Execute: Design high-impact creatives for CRM (email, push, WhatsApp, SMS) and performance marketing (Google, Meta ads).
• Data-Driven Creativity: Optimize visuals based on engagement and conversion insights.
• Multi-Channel Excellence: Ensure brand consistency across all digital touchpoints.
• A/B Testing & Iteration: Refine designs based on performance metrics.
• Collaboration & Leadership: Guide internal teams and agencies to deliver high-quality creatives.
• Trend & Innovation Focus: Experiment with AI tools and automation in design.

SKILLS

• Expertise in performance-optimized design for digital marketing.
• Proficiency in Adobe Suite (Illustrator, Photoshop, After Effects a plus).
• Strong visual storytelling and data-backed creativity.
• Ability to manage multiple projects & stakeholders efficiently.
• Experience with AI tools( Midjourney, Runway)

QUALIFICATIONS

• 3+ years of experience in digital design, CRM, or performance marketing.
• NIFT or equivalent design background.
• Strong brand & industry awareness, especially in fashion.
• Excellent communication, leadership, and multi-tasking skills