About the Opportunity
Contentful is looking for an Associate Field Marketing Manager to join our Marketing Team in Denver on our Growth & Performance Team. In this role, you will assist in developing marketing programs for our go-to-market team to increase awareness, drive engagement, build and progress pipeline. Working closely with the sales teams, you will drive regional events and execute campaigns in order to support our efforts.
The successful candidate will be a key player in working with cross-functional teams that engage key accounts and support Contentful’s commitment to build trust and credibility as a composable CMS solution. The role will be heavily focused on driving business growth by building brand awareness and generating marketing leads via multiple marketing channels, including a heavy events execution portfolio, virtual programming, and field activities.
What to Expect
- Collaborate with our sales teams and marketing stakeholders to identify target audiences and execute field marketing strategies to suggest, build, and execute campaigns to support our pipeline development.
- Own Commercial Segment marketing activities for North America
- Assist in developing and executing localized/regional marketing campaigns, aligning them with broader marketing objectives to drive engagement and generate leads.
- Manage all aspects of event coordination in defining key objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, and F&B, & logistics.
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales and marketing teams.
- Strategize, order, and deliver promotional items to support sales & events.
- Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
- Complete quarterly budget reviews and ROI analysis; incorporate findings and feedback to further refine programming tasks.
- Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
- Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
- Comfortable driving recurring team calls, presenting campaign initiatives, and soliciting feedback from both recaps to stakeholders and an executive leadership audience.
What you Need to be Successful
- Bachelor's degree
- 2- 5 years of B2B working experience in the field marketing or experiential marketing space, or equivalent in an adjacent marketing function
- Passionate about the role field marketing plays and excited to bring new and fresh ideas to Contentful
- Ability to execute cohesive event strategies, including messaging, audience, and execution with creative flair
- Able to work independently and in a group setting
- Must work well in a dynamic and fast-paced environment; able to multitask and effectively manage time
- Acute attention to detail; demonstrated ability for accuracy and thoroughness
- Experience working with internal and external clients
- Proven negotiation, problem-solving, organization, and project management skills
- Creativity in delivering results with constrained budgets
- Self-motivated and proactive with a desire to grow and learn in a fast-paced environment.
- Knowledge of the customer experience landscape is preferred
- Knowledge of Marketo and Salesforce is not required but helpful
- Ability to travel domestically as required; some international travel may occur in the future as well
What's in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
- Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
- We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
-
Company paid parental leave to care for and focus on your growing family
- Use your personal annual education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- An annual wellbeing stipend to care for your physical, financial, or emotional health
- A monthly communication stipend and phone hardware upgrade reimbursement.
- New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
This role will need to be conducted in a state in which we are currently registered to do business.
The application deadline is 1/21/25
Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.
Colorado Salary Range: $88,000 - $96,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]
#LI-KS1 #LI-Hybrid
Who are we?
Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.
Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at [email protected] with any information you may have.
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