Cramer is a brand experience and content marketing agency that blends strategy, creative, and production to engage audiences and drive business growth. Our Studio model and interdisciplinary team fuel a unique ability to build impactful, forward-thinking experiences for B2B, fortune 1000 companies. A specialty division of our agency, Cramer Health serves pharmaceutical clients looking to build, nurture and/or grow patient communities and drive patient adherence initiatives.
The Associate Director of Omnichannel Marketing is a key member of the Cramer Health Team, reporting directly to the Vice President of Cramer Health. This role involves leading the planning and development of an omnichannel marketing plan designed to create a seamless and integrated customer experience across various channels. The position combines strategy development, customer journey mapping, and content coordination, all supported by data analysis to enhance the experience and understanding of technology integrations. The candidate will translate our clients’ marketing strategies into robust omnichannel engagement in partnership with our Creative and Strategy teams, focusing on developing innovative customer journeys to maximize impact with key audiences.
The ideal candidate will have knowledge of the US pharmaceutical market, experience in direct-to-consumer marketing strategies and campaigns, familiarity with specialty or rare disease therapy commercialization, and an understanding of the U.S. regulatory environment. Experience with pharmaceutical Patient Support Programs is a plus.
Main Objectives:
- Translate brand strategy into robust omnichannel engagement.
- Develop focused, integrated, and innovative customer journeys.
- Measure, report and improve engagement strategies over time.
Core Responsibilities:
- Provide cross channel engagement planning expertise for healthcare professionals, patients, and caregivers throughout the disease and treatment experience.
- Understand and map out customer interactions across all touchpoints to ensure a consistent experience, including email, direct mail, websites, mobile apps, social media, media, SMS/MMS, SEM/SEO, and print.
- Ensure messaging and content are aligned and optimized across all platforms.
- Leverage customer insights, data, and analytics to make strategic choices, optimize campaigns, and drive continuous improvement.
- Work within client channel constraints while providing a roadmap to expand channels over time
- Deliver polished presentations that educate and engage clients with marketing communication plans and recommendations.
- Stay up to date on the evolving digital marketing landscape, including data/privacy regulations, technology advancements, and platform changes.
Requirements
- 5+ years of brand, omnichannel, and digital marketing experience preferred, with a proven track record of success
- Proficient understanding of the pharmaceutical health landscape; knowledge of specialty and/or rare disease marketing is a plus
- Very collaborative and dynamic team player who is ready to say “yes, and” to push ideas further
- Strong passion for the patient experience
- Strong strategic thinking and attention to detail
- Excellent presentation skills including ability to create impactful presentations that help sell ideas and continue to build confidence with clients and with internal teams
Benefits
- Medical, Dental & Vision Insurance
- Health Savings Account, including employer contribution
- Retirement Plan (401K) with company match
- Profit Share Bonus Plan
- Life Insurance
- Paid Time Off
- Family Leave
- Short Term & Long-Term Disability
- Tuition Reimbursement
- Wellness Resources, including discounted membership to Lifetime Fitness
- Generous onsite café
- Paid holidays
