Associate Director, Growth and Acquisition - Remote

MINT MOBILE is seeking a talented Associate Director, Growth & Acquisition to join the Marketing Team! Individual reports to Sr. Director, Performance Partnerships. Role is remote; must reside in the United States.

ABOUT THE ROLE

As the Associate Director, Growth and Acquisition for our Mint Mobile brand, you will work side-by-side with our Sr. Director, Performance Partnerships to manage and grow our indirect media channels to attract new Mint subscribers. You will lead the overarching strategy and manage the execution of media across a number of channels, tracking the success of those channels, and leading the day-to-day relationship with our agencies and vendors of record. You will play a pivotal role in the success of our media team and will have a loud voice in shaping our acquisition strategies.

Your usual day of awesomeness includes:  

• Directly responsible for the growth and efficiency of acquisition tactics across key indirect media channels, including audio, C/TV, and digital out-of-home
• Day-to-day management of audio and C/TV campaigns: monitoring performance, conducting analyses, investigating changes, and driving optimizations to achieve sales and efficiency goals
• Partnering with our agencies and vendors as primary POC to manage indirect media campaigns spanning multiple channels (e.g., streaming audio, podcast, terrestrial radio, broadcast, cable) and platforms
• Uncovering and actioning insights that drive innovation, growth, and efficiency within owned media channels
• Collaborating with our in-house media analytics team to understand channel interactions using our custom attribution model
• Identifying, planning, and managing new acquisition strategies, in partnership with our agencies and vendors
• Partnering with cross-functional teams (e.g. eCommerce, Creative, Brand, Retention, Business Intelligence, Legal) to coordinate all processes needed to develop, implement, and execute effective media strategies
• Developing and executing new indirect media channel testing roadmap
• Plan sales driven by indirect media channels (e.g.,C/TV, audio, and DOOH) and the associated cost per sale(CPS); responsible for hitting monthly/quarterly/annual targets set by the business

WHAT YOU BRING

• 6+years of experience managing paid media campaigns, with a primary focus on audio and/or TV channels(at an agency is a plus)
• Ability to develop and execute channel strategies to hit business objectives and KPIs 
• Strong communicator with an aptitude for managing and building relationships, both internally and externally 
• Enthusiasm for translating data into actionable insights 
• Excellent analytical and critical-thinking skills, with strong attention to detail 
• Strong organizational skills and ability to juggle multiple projects and tight deadlines

WE ARE MINT MOBILE

We connect people to what’s most important in their lives: Easily, affordably and reliably. We strive to be California’s Preeminent Destination Employer. Oh yeah, we get it too! We understand what matters to you most. You’re an individual with unique needs, and we’re prepared to exceed any expectations you have for an ideal employer. 

We’re smart, strategic, and get things done without a lot of red tape or unnecessary politics. Everyone matters here and everyone has a voice. Expect to spend your time contributing to projects that really matter. We obsess over the employee experience. To start, we provide some of the most competitive salary, benefits, family leave, and vacation in Southern California. We believe in you and invest in you. Not just your career aspirations, but your life.

In addition, we’ve got a laundry list of perks you’ll brag about on insta -- Lunch every day prepared by our very own chef, healthy snacks, onsite gym, car wash services, and most importantly, a team atmosphere. We even raise the bar on well bars, including Espresso/Cappuccino/Nitro/Cold Brew/Kombucha Bar, Froyo Bar, Breakfast Bar, Snack Bar and a, well, you know, bar (after 5 pm).  

And if you feel intrigued right now reading, imagine the co-workers we have already attracted. This is the kind of team you’ll want to take home to mom or invite to your kid’s next birthday party. This is the kind of close-knit community happening here. Come check out how you can be part of Mint! 

OUR VALUES – LET’S MAKE LIFE ULTRA TOGETHER!

• Ownership: We are all owners; be the outcome and get the job done.
• Action Biased: Be brilliant, proactive, and act with urgency.
• Embrace the Adventure: Be agile, adaptive, and thrive on change.
• Invent and Simplify: Never accept good enough.

$1,000 REFERRAL BONUS

Take a look at this job description, if you are the right person, please apply. If Mint Mobile doesn't appear to be a fit for you, refer a friend or colleague and get $1,000. Let your friend or colleague know to provide your full name and email when applying to the job.  If we hire them and they stay for 90 days, you get $1000.  For more details of restrictions and rules, please email [email protected].

We are committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualification, experience, ability, and job performance.

In support of the Equal Pay for Equal Work Act, the range of starting pay for this role is $130,000.00 - $150,000.00.  This is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location.  We also offer a variety of benefits including health, disability insurance, 401 (k), flexible spending accounts, EAP, education reimbursement, parental leave, unlimited vacation, bonuses, and company paid holidays.  The specific programs available will vary depending on state, start date, and employment type. Our recruitment team will be happy to answer any questions you may have.

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