Purpose:
The role of Consumer Panel Service (CPS) Australia's Omni Panel Lead is crucial in driving revenue growth through strategic client acquisition. Positioned as one of CPS largest investments globally for NIQ, the Omni Shopper Panel Lead will spearhead efforts to overcome these challenges by developing and executing a robust commercial strategy and Go-to-Market (GTM) approach. This includes setting and achieving weekly, monthly, quarterly, and annual goals outlined in the Operating Plan (OP). Additionally, the role involves defining and refining the proposition for the Omni Shopper Panel, and guiding product development based on consumer feedback, while identifying new opportunities to enhance market penetration.
Over time, this role is expected to develop a comprehensive understanding of the features, benefits, and value proposition of the Omni Shopper Panel product in Australia market. This includes identifying and addressing client unmet needs and pain points that can be effectively addressed by Omni Shopper Panel. And ultimately, act as trusted advisor for wider commercial team, offering expertise, product knowledge and support throughout sales process.
Reporting to the Australia FMCG Sales Lead with matrix reporting to the Asia Pacific (APAC) CPS Commercial Lead. This role will collaborate extensively with the Australia commercial team consist of Account Development, Customer Success, and Marketing Team; and cross-functional CPS teams such as but not limited to Product, Operations, and Technology. This role requires strong leadership, strategic thinking, and the ability to drive collaboration across diverse teams to achieve shared objectives and propel Australia's Omni Shopper Panel forward.
Key Responsibilities:
Take ownership of achieving the Operating Plan (OP) targets for Australia Omni Panel Shopping which including proactively identify revenue gaps and devise plans for closing the gap - ensuring achievement of OP is always top of mind.
Coordinate the annual OP setting with targets that are both realistic and ambitious. Ensure accurate forecasting of weekly, monthly, quarterly, and annual OP, in collaboration AD Team.
Take the lead in orchestrating and delivering sales presentation, including managing major RMS & CPS competitive pitches where the Omni Shopper Panel can provide differentiation. This involves leading sales pitches and delivering proposal presentations.
Lead the development, refinement, and execution of the commercial strategy for the Omni Shopper Panel in Australia, including develop and implement sales plans, focusing on client acquisition.
Devise and implement strategies focused on client acquisition - actively identify new clients to target and outlining actions required to acquire the client. Work closely and influence others to secure support and investment as required aim for the client acquisition.
In collaboration with Cluster Lead and FMCG Sales Lead, encouraging and empowering local ADs to sell Omni Shopper Panel. Act as advisor, offering expertise, product knowledge and support throughout sales process.
Define and refine the positioning of the Omni Shopper Panel in the market, ensuring clear articulation of its overall benefits alongside the core household panel and in comparison, to competitors. This involves creating clarity in rate-card structures and developing compelling sales materials that highlight the unique advantages of the Omni Shopper Panel.
Champion NIQ CPS Omni Shopper Panel product and service to both internal and external clients; ensuring they are informed about the latest developments in the Omni Shopper Panel.
Serve as the primary liaison, representing the voice of consumers in Australia regarding the development of Omni Shopper Panel products and services to ensure alignment between client needs and the product development.
Conduct thorough analysis to identify opportunities for new product developments within the Omni Shopper Panel, such as innovative panel surveys and analytics. Explore new industries or categories where Omni Shopper panel can be offered.
Candidate will be suited for this role if they have:
Relevant client or agency experiences with required skills as follow:
Commercial Leadership: Extensive experience in developing and executing commercial strategy based on strategic thinking.
Sales Expertise: Proven track record on achieving sales target and driving revenue growth. They should be skilled in prospecting, negotiating, and closing deal effectively.
Client Management: Extensive experience expanding client portfolio or client acquisition.
Strong communication skill: Excellent verbal and written communication skill
Analytical Skills: Strong analytical skills to interpret data and translate it to actionable insights.
Leadership and Influence: Ability to lead, inspire and influence a diverse stakeholder internally and externally, collaborate effectively across functions and diverse steams.
Experience working in matrixed organizations includes familiarity with navigating complex organizational structures.
In depth product knowledge about Consumer Panel is a plus
A person in this role should:
Deliver ambitious results which involves setting high benchmarks and consistently achieving or surpassing them and displaying a relentless drive towards achieving result.
Establish credibility with peers and senior leadership both with clients and internally. Externally, build a reputation as a trusted partner who bring value to the client's business. Internally, able to rally and inspire people to share and work toward achieving Omni Shopper Panel ambition in AU.
Demonstrate mindset focused on continual improvement along the way, taking risks, and learning from mistakes rather than waiting for perfection. Maintaining positivity and confidence in overcoming challenges, and facing rejections, remaining steadfast when others may feel pessimistic or defeated.
Challenge the status quo, foster open-mindedness, and encourage creative thinking to nurture continuous improvement culture. Stay alert to changing situations, demonstrating flexibility and adaptability in approach.
Have a genuine curiosity about purchase behavior data and able to demonstrate the capability to translate data into actionable insights in Consumer and Shopper behaviour field.
Our Benefits
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
