Overview of job
EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Associate Director - Content to join us, an experienced social media marketer, specializing in influencer marketing & branded content.
This will be a client-facing role, with senior level engagement and will include bringing a strategic perspective on role of social platforms and influencers, best practices local and global and crafting a next level influencer playbook for the various products in client’s portfolio. An oversight on influencer & content campaigns will also be required to ensure that execution is in line with strategy.
Reporting of the role
This role reports to: Portfolio AOR Lead
3 best things about the job:
- You will be seen as the expert on social media practices, influencing the execution and long-term plans of the client related to content and influencers (responsible for type of content/influencer mix, difference by product categories, best use of formats, KPIs, post campaign analysis, etc.)
- You will suggest innovations and create roadmaps for client in the influencer space.– eg; annual plans, ROI planning, collabs & social commerce
- You will work closely with agency’s implementation team and see how the strategy has landed and course corrections needed.
Qualifications:
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7-8 years of hands-on experience driving campaigns on social platforms & influencer marketing campaigns for FMCG/ FCD/ F&B clients in India (global clients/global market understanding is a plus)
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Collaborate with global cross-functional teams: Create and implement comprehensive social platform & creator strategy aligned with each brand's business goals and brand voice including annual plans and global/regional strategies
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Manage influencer vendors, negotiations, and payments in accordance with company policies and legal requirements.
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Deep knowledge of influencer/creator eco-system across Meta/ YT/Sharechat/Moj/ RVJC) for innovation, social commerce, brand collabs etc.
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Excellent client servicing and management, communication & presentation skills
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Tools &Trend Monitoring: Stay up to date with the latest social media and influencer marketing trends, tools and best practices. Implement innovative approaches to keep company's social media presence fresh and relevant.
What your day job looks like:
- Be fully immersed in brand story, audience understanding, cultural context & best campaigns in the competitive set – nationally and globally.
- Developed rapport with senior client team and recognized for expertise on all things organic social and influencer.
- Created an influencer roadmap for product sub-categories including all aspects of influencer planning (mix, genres, regional vs national vs international, formats and platform recommendations, budgets and measurement)
- Proposed innovations in space of branded content and influencer marketing
- Supervised 3-4 branded content & influencer campaigns, making an impact to business.
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
