Associate Director, Consumer and Marketing Insights

A successful candidate for this role will be someone who can establish strong relationships with both our clients and our colleagues. You will quickly become a trusted partner, working with many of our clients’ teams, including marketing, sales, category, and many more.  

You will be expected to understand our clients’ needs and then create and present solutions that help achieve their strategic and tactical goals.   

If telling stories through data excites you but you’re uncertain whether you have the data knowledge: get in touch. We have an excellent training program, ensuring you understand all our products and how we create analyses.   

• Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research. 
• Entrusted to deliver flawless research and analytics to our clients.  
• Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue  
• Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals 
• Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business.

• At least 10 years of Experience in Market Research 
• Customer Centric mindset 
• Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience & Shopper solutions etc.  
• Awareness of market trends and its interdependencies impacting customers   
• Excellent time management and prioritization skills with a proven track record of delivering projects on time  
• Confident numerically & ability to analyse data confidently  
• Problem solving and solutions orientated  
• Performs work accurately and effectively with attention to detail  
• Engaging presenter  
• Good at building relationships, internally and with clients  
• Strong verbal and written communication skills  
• Experience of working in an analytical environment  
• Capable of leveraging tools such as Microsoft excel and PowerPoint  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion