Associate Director - Biddable

The Biddable team adopts a collaborative and customer-centric approach in delivering high-value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns. 

The Campaign Delivery team creates an effective link between the client-facing Agency teams and GroupM Nexus. The Campaign Delivery team ensures that comprehensive briefs are received from the Agency teams and ensures that the team meets clients’ expectations by achieving campaign KPI’s timely and thorough embedding operational excellence. They are also supporting the delivery of tasks such as reporting output, offering insights and recommendations across strategic planning and agency pitches.

We are currently looking for an Associate Director - CDT to join us. 

Reporting of the role

This role reports to the Cluster Lead.

3 best things about the job:

1. Get to work on some new-age and youthful client brands
2. Will work closely with the leading publishers such as Google & Facebook
3. Will be one of the pillars of GroupM’s performance marketing division.

Measures of success –

In three months:

• Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
• Handled day to day tasks / requirement effectively

In six months:

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms

In 12 months:

• Exceed client expectations in terms of biddable media implementation
• Create a road-map for the next year

Responsibilities of the role:

• Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
• Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you will need:

• Relevant experience of 7-8 years in PPC/Performance marketing roles
• Expertise in Web analytics
• Through understanding of Google AdWords
• Understanding of Bid Management Tools
• Number Crunching
• Team Management 

More about GroupM

GroupM makes advertising work better for people.

GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.

Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.

As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.

Discover more about GroupM at www.groupm.com

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.