The Associate Director, Audience Intelligenceis a self-starter and leader for the overall strategy,development, and execution for Social Intelligence teams. This candidatedemonstratesthe ability to independently manage all elements of quantitative, qualitative, secondary, and syndicated market intelligence operations. Thisincludes but is not limited toownership of relationships withthird party partners, market research tools, in addition to being an Audience Intelligence lead for assigned client relationships.
CMI Media Group’s Audience Intelligence team provides audience data, insights, and research solutions that fuel client understanding of core audiences and provide direct impacts to inform or optimize media and communication strategy. In this role, the Associate Director, Audience Intelligence will work with a team of Market Intelligence and Social Intelligenceanalysts to deliver audience intelligence solutions to CMI Media Group clients andbe responsible forthe team’s professional growth and developmentin social listening data analysis, market research strategy, and execution.This ideal candidate is the connectorof social and market intelligence data across client and internal agency teams. They will provide thought leadership, innovative ideas, better ways to present data, and enhance internal systems that will grow our clients’ business and improve program outcomes with data.
Primary Responsibilities:
Client and internal leaderacross market intelligence and social intelligence teams
Strategic partner to teams throughout the agency including but not limited toCommunications Planning, Engagement Leads, Analytics and more
Leader of marketplace updatesand development of POVs to help our clients better understand how to reach their audiences more effectively
Partner with internal client leads to identify Audience Intelligence solutions via social and/or market intelligence, develop research proposals including pricing, and lead approved research projects
Develop a deep understanding of clients’ brands and disease states and determine how research can provide a benefit to their audiences and support media planning, strategy, and optimization
Support brand planning by evaluating CMI Media Group proprietary data and secondary sources and delegating team resources to support incoming requests
Train junior employees on basic statistics, research best practices, and how to bring data to lifethrough compelling narratives and storytelling
Partner with Client Finance teams to assistwith the development of SOWs customized for eachaudience intelligence solution
Ensure the CMI AudienceIntelligence team is using best-in-class tools by staying on top of shifts in the market and available toolsets
Partner with decision sciences team to develop impactful behavioral segmentation schemes for our clients and be able to assist with laying attitudinal/psychographic segmentations onto behavioral segmentations
Stay up to date on the use of social intelligence and market intelligence in the pharmaceutical space
Experience managing third party partners that assist in achieving market research and social listening goals
Continuously improve process, pitch new ideas to grow the service offerings for clients and agency alike, and be a natural leader that pushes boundaries to be the best in the market
Requirements:
8-12 years of experience in social intelligence data (market research is a bonus)
Experience managing a team of 1-5+
Pharmaceutical / Healthcare experience preferred
Strong written and verbal communication skills, including process writing, thought leadership, client communications and beyond
Bachelors’ Degree or equivalent in marketing, business or any quantitative or analytical related fields preferred
Storytelling through data tomake recommendations that support marketing strategy
Understanding of statistical analysis tools such as correlation, regression, cluster analysis, driver analysis, CHAID, and GAP analysis a plus.
Must be familiar with Qualtrics, Tableau, SaS and/or SPSS
Natural leader with the ability to articulate strategies thoughtfully andconcisely
Strong business and leadership skills to make independent decisions affecting the daily operations and management of Audience Intelligenceprojects
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