Associate Director, Analytics

As an Associate Director, the role holder will lead sales efforts for a solution or group of solutions (Focus on Marketing Mix, Price & Promo and Route-to-Market) within the Analytics practice and is responsible for the commercial plan development and execution. Key priorities include: 

• Driving full sales cycle: expanding business with the existing client portfolio (selling new / renewing existing contract), proactively identifying sales opportunities based on client strategic priorities and networking in close alignment with Account Management Team
• Close collaboration with Delivery COE team to drive seamless delivery to clients.  

Core Responsibilities: 

Earning Client Trust/Building Relationships

• Build and maintain strong networking and C-suite engagement with key players & Sales personas across broad base of client targets.
• Confidence & credibility to talk to a wide range of decision influencers.
• Demonstrate the highest commitment to sales force penetration and retention.
• Demonstrable knowledge of the CPG and Retail industry, understanding how trade and business needs are changing and how NIQ solutions can help solve client business issues.
• Responsible for developing case studies & client testimonials. Present at client/ Retailer events, external industry events
• Full understanding of NIQ portfolio and interconnectedness of different solutions.

Understanding Client Needs

• Has a deep understanding of customer business around (trade investment, pricing, assortment, distribution and execution) and can reframe and challenge the way customers view their businesses
• Clearly understands the needs of different personas at the client end - Sales, Commercial Directors, Revenue Management, Category Management and Retailers and how a particular solution can deliver outcomes. 
• Available during final presentation of results to ensure client satisfaction, actionable recommendations and additional opportunity detection

Sales Management

• Deployment of necessary solutions around persona's as part of sales planning process. 
• Drive towards the sales targets, has visibility of all opportunities and risk, ensures tight pipeline and proposal tracking systems.
• Comfortable negotiating with senior clients and knows what levers to use. Clearly links the value of NIQ Analytics products and solutions with the price to overcome objections. Pre-empts stakeholder objections and pushes the client to a favorable outcome.

Planning and Forecasting

• Owns the business plan: financial target/proposal submission/revenue on hand/pipeline for its group of clients/solutions. 
• Takes overall accountability for business planning and implementation. Tracks the financial performance of clients. 
• Sound understanding of profitability and EBITDA and how this relates to all proposals and sales. Knows how NIQ and competitor offer

Team Management and Collaboration

• Relentless curiosity to learn from & share with Analytics peers from APAC markets and beyond
• Works continuously with Account Team, Commercial Leaders, Product Leaders, Delivery COE team & other Analytics APAC leaders to ensure that leads and opportunities are picked up, pertinent information about clients is shared and the relevant people are consulted and/or informed of key activity on an account.

• Over 7 years of experience in CPG sales, trade marketing, key account management, and merchandising within the retail sector.
• Bachelor’s degree in a relevant field.
• In-depth understanding of sales processes within CPG companies, and familiarity with both modern and traditional markets.
• Proficiency in digital tools, including Salesforce.
• Excellent command of business English (and the local language), both verbal and written.
• Demonstrated sales expertise and a proven track record of success.
• Strong analytical skills and a solution-oriented mindset.
• Excellent client-facing abilities, with strong communication and presentation skills.
• Understanding of financial concepts such as P&L and EBITDA and their impact on business success.
• Strong collaboration and networking abilities, with a proven ability to work effectively in team environments.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion