Associate Customer Marketing Manager

Location Details: United Kingdom, Remote 

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  

This role is a 12-month fixed term contract.

Join our team

Are you a go-getter who thrives in a fast-paced, innovative, dedicated setting, working alongside like-minded individuals? Are you eager to progress in your career, expand your knowledge, and welcome fresh opinions? If this sounds like you, we welcome your application! Join GoDaddy today and be a part of our incredible mission to assist everyday entrepreneurs in turning their dreams into reality.

The Associate Marketing Manager for Customer Marketing will strategically develop and handle customer marketing campaigns for GDII along the customer lifecycle of customer success (activation/usage), attach (x-/upsell) and renewal (prevention/retention), using both analytical and qualitative insights.

In this role, you join a skilled team of marketing managers, writers, designers, product experts, business analysists and data specialists who collaboratively develop and complete marketing campaigns based on a strategy driven by the Marketing and Market Directors. This involves working closely with GTM teams and channel managers in order to coordinate timing, ensure consistent product positioning, and timely execution and success against strategy. True success will come from driving and implementing marketing campaigns to help entrepreneurs everywhere be successful in their ventures and drive revenue growth for GoDaddy.

What you'll get to do...

• Work closely with GTM teams and channel managers in order to coordinate timing, ensure consistent product positioning, and timely execution and success against strategy
• Strategically develop and lead customer marketing campaigns for 123 Reg and DEM along the customer lifecycle of customer success (activation/usage), attach (x-/upsell) and renewal (prevention/retention), using both analytical and qualitative insights
• Identify campaigns (one-off / trigger based) that align to the efficient customer journey, contact strategy and messaging prioritisation to drive value for GoDaddy’s customers
• Partner with marketing / market directors to address seen opportunities by defining omni-channel, multi-step, marketing strategies and messages that improve the customer experience, personalise messaging and drive value for customers and the business. This includes continuously optimising existing campaigns
• Lead one of the 3 lifecycle pods of customer success (activation/usage), attach (x-/upsell) or renewal (prevention/retention)
• Define target groups and ensure the timely selection of customers either through partnering with our operational campaign management team or through our campaign management tool independently
• Take charge of being responsible for the implementation of marketing campaigns across various channels, including Email, Messaging, and Notifications, to guarantee the magnificent delivery of personalised messages to our valued customers
• Partner with the creative and product teams to design messaging strategies and build new marketing content which align with opportunities
• Review, provide feedback and approve campaign creative and messaging
• Measure campaign impact by clearly defining campaign goals, key performance indicators, and providing reporting with a deep dive overview to partners on campaign performance
• Drive campaign performance based on critical metrics and in close collaboration with Digital and Care Channel Managers
• Partner closely with our global Customer Experience and Marketing colleagues on global, global customized and tailored campaigns across GDII markets
• Ensure visibility of campaign status and execution for internal partners. This includes management of roadmap, performance tracker and confluence space as well as Jira board for intake management
• Identify any gaps in marketing capabilities needed to implement the optimal marketing strategy
• Understand GoDaddy’s business goals and identify areas to optimize the company’s revenue, margin as well as customer experience. Prioritise asks within your work stream in line with pod and company goals
• Demonstrate a positive demeanour and flexibility to work in a fast paced and dynamic environment with changing needs
• Support and share standard methodologies with other marketing managers within and cross-pod as needed
• For DEM lead CA and AU market specific comms, as well as wider DEM/GDII regions where applicable
• Be responsible for a slate of special projects designed to supervise progress, improve customer experience, identify gaps in service, document lifecycle strategies, define management processes etc
• Conduct experimentation to aid optimisation of campaigns, scale wins where appropriate
• Lead all service, prevention/retention email campaigns inclusive of all integration and product termination comms for 123 Reg. This includes ad hoc bulk sends as well as creation or updates to triggered emails, supporting customer lifecycle improvements
• For 123 Reg establish and handle 3rd party relationships as part of loyalty program for retention and new customer acquisition

Your experience should include...

• 2+ years marketing campaign execution experience
• The ability to draw out insights and make data driven decisions with “test & learn” approach
• A customer-centric view, with ability to translate customer insights into strategies and executions
• Ability to build & maintain strong internal relationships with crucial team members in order to collaborate and drive the overall business
• Skilled in Tableau, GA, Workfront, Figma and Hivemind

About us...

With over 20 years’ experience and more than 3.5 million domains registered, 123 Reg are the largest provider in the UK (United Kingdom), with over 1.7 million websites using our services every day. Although a lot has changed since we first started, our philosophy has always stayed the same as we believe that succeeding online should be achievable for everyone, regardless of technical skill

level. As such, we aim to make the entire process as simple and easy as possible so that our customers can focus on what they know best: their business. By offering affordable, no-nonsense products such as domains, websites, email, web hosting and more, we help small business owners overcome the hurdles typically involved when getting started online. Furthermore, every 123 Reg product comes with access to our friendly and knowledgeable Support teams, who are here to assist our customers every step of the way.

Since we’re also part of the GoDaddy family, our supportive attitude extends to our company culture as well. We aren’t afraid to take risks or try new ways of doing things, and we firmly believe that to truly take care of our customers, we need to take care of each other and ourselves first.

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page. 

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected]. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.