About the role..
The Brand Protection Associate is responsible for supporting and executing the company’s brand protection strategy, ensuring the integrity and security of the brand across digital and eCommerce platforms. This role requires a proactive individual with strong project management capabilities to oversee initiatives aimed at protecting Spanx’s intellectual property (IP) rights, managing online brand abuse, and mitigating counterfeiting risks.
Working cross-functionally with legal, marketing, sales, eCommerce, IT, and external vendors, the Brand Protection Associate will work with colleagues spread across our business teams to uphold brand standards and enforce Spanx’s IP rights. The ideal candidate should have a strong technical background, including a deep understanding of eCommerce platforms, digital algorithms, brand protection tools, and online marketplace dynamics.
Additionally, the individual who fills this position will be responsible for overseeing workflows, tracking the progress of internal and external stakeholders, and ensuring the timely delivery on responsibilities and tasks by both junior and senior personnel across departments.
This role is based in our Atlanta headquarters as a hybrid role. We require weekly in-office work Tuesday-Thursday. This role reports into the Legal team.
You’ll love it because you will be responsible for…
Brand Protection Strategy:
Execute Spanx’s brand protection program to track and action on counterfeit products, unauthorized resellers, and trademark infringement. Regularly assess the effectiveness of the program, report key performance metrics, and shift strategies as necessary.
Cross-Functional Collaboration:
Serve as the primary point of contact between legal, marketing, sales, product, eCommerce, and external partners to ensure a coordinated approach to brand protection. Facilitate regular communication and reporting to ensure alignment on priorities and progress.
Project Management:
Manage cross-functional brand protection projects, ensuring clear timelines, objectives, and accountability across teams. Hold both junior and senior stakeholders accountable for their contributions to our global brand protection efforts.
IP Enforcement:
Oversee the monitoring, reporting, and enforcement of intellectual property rights across online platforms and social media. Collaborate with external legal counsel, brand protection vendors, and IP enforcement agencies to address violations, takedowns, and counterfeit activity.
E-commerce Platform Experience:
Develop an understanding of the algorithms, reporting processes, and policies used by major eCommerce platforms to support company efforts to manage brand and IP protection programs. Work with internal and external teams to implement technical strategies for proactively identifying and eliminating counterfeit products, trademark misuse, and unauthorized sellers.
Data Analysis and Reporting:
Analyze data from various sources to identify trends, vulnerabilities, and potential risks to the brand. Regularly report findings and progress, and recommended actions for improvement of the program.
Technology & Tools Management:
Utilize brand protection and IP screening tools (e.g., CorSearch, BrandVerity, Amazon Meta, and Tik Tok IP monitoring and reporting tools) to automate and scale the brand protection process. Evaluate and recommend use of additional tools that can enhance the company’s capabilities in fighting brand abuse.
Stakeholder Management:
Build relationships with internal and external stakeholders to drive compliance, resolve disputes, and enforce company policies related to IP and brand protection.
Vendor and External Agency Coordination:
Oversee the work of external vendors responsible for monitoring, detecting, and enforcing IP rights and managing takedowns and reports across platforms.
Training & Awareness:
Educate internal teams on our brand protection and IP compliance processes. Support training programs to raise awareness and foster a culture of brand vigilance.
We require…
3+ years of relevant experience in brand protection, anti-counterfeiting, IP enforcement, eCommerce, or related fields.
Demonstrated experience working with cross-functional teams and driving projects to completion in a fast-paced, dynamic environment.
Knowledge of eCommerce platforms (Amazon, Alibaba, etc.), their algorithms, brand and IP protection processes, and online tools.
Experience with online IP enforcement, anti-counterfeiting initiatives, and trademark law.
Preferred Certifications and Experience:
PMP (Project Management Professional) or similar certification is a plus.
Spanx is proud of our continued Progressive People Practices…
