You will play an important role to:
- Develop marketing strategies and take lead the production of marketing materials to promote the trade show
- Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
- Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
- Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
- Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
- Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
- Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
- Manage budgets for specific campaigns and optimises spend according to metrics
- Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance
Qualifications
To be successful in this role you will need to have:
- Bachelor's Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 4 years and above of experience in leading/executing marketing campaigns including organic and paid campaigns for projects/events/products
- Full cycle, end-to-end marketing expertise from concept to execution and measurement.
- Excellent language proficiency in English; Ability to speak and write in Chinese and/or Bahasa Malaysia is a bonus
- Excellent verbal and written communications skills. Strong presentation skills
- Effective knowledge and experience in digital marketing – web channel, social media, web analytics, emails marketing system, database management system.
- Creative mind-set towards designing and content creation.
- Desire to develop skills and knowledge
- Possess a knack for multi-tasking and take pride in flawless work.
- Dynamic team player and strong leadership
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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