We are seeking a highly skilled and motivated Marketing expert with a deep understanding of the Chinese market. Advanced Chinese copywriting skills and a working proficiency in English are essential for this role. The successful candidate must have extensive experience managing WeChat accounts, at least 5+ years of proven track record in producing and managing marketing campaigns in China, and a solid grasp of marketing technologies, preferably including HubSpot. This position will play a pivotal role in developing and executing marketing strategies to drive growth and engagement in the Chinese market.
Roles & Responsibilites
- Develop and execute demand-generation marketing campaigns and plans including WeChat, emails, Baidu SEM, SEO and press releases for core product lines, new products, seasonal programmes as per the timelines and targets.
- Manage and liaison with agencies to drive new business growth via effective SEO / Sem campaigns.
- Produce and manage the marketing collateral including emails, WeChat multi-media content, landing pages, sales media kits, flyers, client testimonials and many more.
- Work closely with the sales teams and the account management teams to produce marketing campaigns that generate quality leads for our products and services.
- Leverage freelancers and new technologies to produce and distribute thought-leadership content (Whitepaper, interviews, insights, survey reports, webinars, etc.) through multiple channels (newsletters, WeChat, etc.) and eventually grow audiences and generate sales demand.
- Initiate and execute physical events (seminars, conferences, networking events, etc.) to engagement new prospects, current clients and channel partners.
- Review and monitor marketing campaign performance regularly for campaign performance improvement.
- Produce regular marketing performance reports for senior management.
- Take on other assigned ad-hoc responsibilities.
Requirements
- Bachelor’s degree or above in business, marketing, journalism, communication, literature or any other relevant field.
- Advanced Chinese copy-writing skills are a must.
- Working proficiency in English is a must.
- Past experience in managing WeChat is a must.
- 5+ years of track record in producing and managing marketing campaigns with multiple marketing tactics in China.
- Prior hands-on experience in marketing technologies (e.g. HubSpot) is preferred.
- Organised, accountable, ambitious, hardworking, eager to learn, result-driven and proactive.
- Immediate availability is highly preferred.
- The candidate with less experience will be considered for the title of Marketing Specialist.
Why GoGlobal
GoGlobal, as a privately-owned company, offers its clients genuine global solutions! We stand out from the crowd as we make swift decisions aligned with our ambitions, free from outside investor pressures. This gives us the flexibility to quickly adapt to market changes and seize unique opportunities. Instead of distributing earnings to shareholders, we invest our profits back into the business, fuelling growth that’s driven by our own revenue and our team’s performance. Without expectations from external investors, we have the freedom to chart our own course and our success. Winning in our own way is what drives us.
Most importantly, our independent ownership allows us to preserve our culture that is rooted in our core values; prioritizing people, focusing on performance, embracing candor, valuing diversity, being agile and adopting a contrarian approach. With a diverse and growing team members across more than 45 countries, we embrace differences, practice empathy and encourage feedback. We operate in a trust-based environment where our team members are empowered to do their best work without the complications and challenges of navigating silos and unnecessary bureaucracy.
Join us as we leverage innovative thinking and teamwork to explore new opportunities and possibilities!
How we are different
- We’re private: We totally respect that many companies raise a lot of capital and we applaud these successes. At GoGlobal, we simply like people actually in the business to control the business.
- We’re not a rocket ship: We’re pretty happy on earth. Growth isn’t everything.
- We’re not a tech company: We fundamentally believe that this industry cannot be replaced by tech in the foreseeable future and it’s the people that make the difference.
- We’re profitable: We’re pretty prudent in how we spend money because we’re managing our business without outside investors. That said, we’re profitable and continue to grow sustainably. We sleep better at night knowing that we don’t have to raise money. Maybe it’s a little old school, but we believe businesses should be profitable to survive long term.
- We’re diverse. No, really, we are. Compare the team on our website to others you know. We think you’ll agree!
- We’re transparent: Every month we openly share our strategy and financials so you feel ownership of your role in the company’s success.
- We’re structured as a partnership versus a corporation: We’re the only one in our industry that’s structured this way, allowing us to attract some of the best talent since everyone has the opportunity to be a partner in the firm.
- We are the underdog: We think it’s more fun to be a pirate than to be in the navy.
What we offer
- Global career: Work alongside the best talent from diverse backgrounds in a fast-expanding international business
- Results-driven culture: Excel in a result-driven environment that recognises and rewards high performance
- Remote work: Embrace flexibility with our remote work environment
- Unlimited vacation: Enjoy unlimited vacation days to rest and recharge at your own pace.
- Wifi: Get your home wifi costs covered, ensuring you are always connected.
- Annual training: Benefit from an annual training allowance to further your professional development
Ready to take the next step in your career with us? Apply now!
Protecting Yourself Against Recruiting Scams
Please be aware that there are people impersonating GoGlobal employees and creating fake job listings to steal personal information and/or money from candidates. We want to make sure that all interested applicants stay safe when applying for jobs at GoGlobal.
Follow these tips to safeguard your personal information:
Verify Job Listings:
- All legitimate GoGlobal job openings on external platforms (e.g., LinkedIn, Indeed) are also listed on our official website: GoGlobal Careers. If you spot a GoGlobal position solely on a job board, without a corresponding listing on our site, it's likely a scam.
Check Email Domains:
- GoGlobal employees only use email addresses ending with "@goglobal.com". If you receive communication from someone claiming to be from GoGlobal, ensure their email domain matches our standard.
Validate Job Offers:
- Legitimate job offers at GoGlobal entail a rigorous interview process involving multiple rounds. Be wary of any offer received without undergoing this standard procedure.
Protect Personal Information:
- GoGlobal never solicits passport details, financial information (such as credit cards or bank accounts), or money from job candidates. If asked for such information prior to a thorough interview process, it's likely a scam.
Verification Assistance:
- If you've received a job offer from GoGlobal but are unsure of its legitimacy, contact us at [email protected] before divulging any personal information for onboarding purposes. We're here to assist you in verifying the authenticity of the offer.
Stay vigilant and prioritize your security throughout the job application process. If you encounter any suspicious activity, don't hesitate to reach out to us for clarification. Your safety is paramount to us at GoGlobal.
**Kindly review the provided privacy notice (LINK) to gain a comprehensive understanding of our policies and practices governing the treatment of your Personal Data.
