The assistant account executive is responsible for supporting the team in day-to-day activities. These responsibilities include, but not limited to: Client Servicing -Solid understanding of basic principles of PR -Familiarity with key client contacts and clear understanding of clients’ organizational structure -General account service administration -Trafficking jobs and project coordination -Preparation of client status reports -Compilation of media coverage to client Media Relations -Read and identify media clips from clipping services and on-line resources -Reactive and proactive media relations -Press tour pitching, scheduling, and logistics -Prepare press kits for distribution -Schedule booth appointments at trade shows and ensure appropriate follow-up Understand clients’ top-tier media and be able to identify appropriate trade and business editors for upcoming pitches. -Support product reviews process -Initial speakers bureau research and coordination -Call downs to Media for pitching -Assist in writing press release or press kit pieces (fact sheet, tip sheet, bios, etc) -Participate in brainstorms Product and Capability Development Writing and Editing -Knowledge of press release writing -Write memos to vendors -Write creative and accurate news releases and headlines -Research, outline, write and edit media advisories, bios, conference reports -pitch letters and/or email pitches and product fact sheets Relevant Market Knowledge -Basic understanding of key client information, including general businessstrategy, industry issues, products and services, key customers and competitors in the marketplace -Research brand information -Understand research and media list building tools (Factiva, Edge, etc.) Qualifications This is an entry-level client service position. An assistant account executive must possess good interpersonal and communication skills in order to work effectively with a variety of client servicing staff within a specific set of clients. S/he must have excellent organizational skills, the ability to adapt to new conditions, assignments and deadlines and solid knowledge of MS Office Suite. S/he must pass a writing test and demonstrate the ability to become a strong writer. The assistant account executive is expected to hold a bachelor’s degree in a related field and have interest in pursing a career in public relations. Previous internship experience in the communications field is desirable.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
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