As an App Monetization Senior Executive, you will in charge of boosting app revenue through strategic In-App Advertising (IAA) and In-App Purchase (IAP) optimization, using data-driven analysis and A/B testing across diverse markets. You will provide expert guidance to app publishers, maximizing their monetization potential through tailored strategies and performance reporting.

What You Will Do

1. In-app Ads (IAA) Optimization:

• Monitor and analyze IAA monetization performance for app publishers (our clients) across various markets (ex: VN,
  KR, TW, etc).
• Improve IAA revenue for app publishers by:
  • Reviewing publisher ad monetization accounts (e.g., AdMob, GAM, AppLovin MAX, LevelPlay) and providing optimization recommendations.
  • Enhancing mediation ad network performance through data analysis, waterfall price adjustments, and A/B testing.
  • Advising on ad logic, frequency capping, and new ad placements/formats to optimize user experience and revenue.

• Prepare performance review reports and presentations to update publishers and suggest new strategies.

2. In-app Purchase (IAP) Optimization:

• Track and evaluate IAP performance across multiple markets(ex: VN, KR, TW, etc).
• Boost IAP revenue for app publishers by:
  • Reviewing publisher IAP data and developing tailored monetization strategies.
  • Conducting A/B tests on IAP pricing and package offerings.
  • Advising on IAP package design and recommending new pricing models.
• Provide performance reports and insights to publishers, along with actionable recommendations.

Who You Are

• Proven experience in game industry roles such as game operations, game monetization, or working in a product-driven environment (e.g., publishing houses or game studios).
• Demonstrate a deep understanding of IAA and IAP.
• Detail-oriented, well organized with a good sense of responsibility
• Proficiency in English is a must
• Strong analytical and problem-solving skills with outstanding communication
• An open mind with a strong willingness to learn
• Logical, data-oriented, and tech-driven
• Independent, passionate, self-motivated and quick learner
• Having a clear career vision is a big plus
• The ability to communicate in other languages (Japanese, Chinese) is highly desirable (Nice to Have)
• Where to hunt from Game studio, App publishing house, Ad networks (Applovin, Unity, ironSource, etc)

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Quarterly, Annual MVP Awards (prizes up to 5,000USD)
• Private Health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international and dynamic environment