Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Responsibilities:
Strategic Analysis & Support: Provide in-depth analysis and strategic insights to support Commercial Clinical Strategy Directors, defining client success metrics, recommending leading indicators, and ensuring measurement processes are aligned to achieve and exceed client expectations.
Physician/HCP Behavior Analysis: Conduct comprehensive analyses of physician behavior across multiple data sources, identifying strategically relevant targets based on client objectives, campaign scale, and brand/therapeutic area trends.
Campaign Impact Measurement: Coordinate with internal teams to prepare data for statistical analyses measuring the promotional and/or behavioral impact of Medscape campaigns, including sales lift studies, campaign impact evaluations, and subgroup analyses
Marketing Optimization & Business Renewal: Collaborate with internal teams to consolidate campaign data and conduct descriptive analyses of program impact, providing insights that inform marketing optimization strategies and support business renewal efforts.
Curious Data Marketer: Continuously evaluate data integrity, questioning patterns and insights to ensure accuracy, and collaborate with internal teams to promptly identify and resolve any discrepancies.
Qualifications:
Education/Certifications:
Experience:
2-4 years of relevant work experience
Outstanding problem-solving and analytical skills
Advanced in Excel
Advanced in building decks in PowerPoint
Proficient in SQL
Experience analyzing healthcare data
Experience in pharmaceutical marketing to an HCP audience
Knowledge of healthcare systems and pharmaceutical/biotechnology industries
High energy, self-motivated, disciplined self-starter with an entrepreneurial spirit
Outstanding team player, flexible, and adaptable in a fast-paced environment
Innovative critical thinker and passionate about data
Ability to balance attention to detail with quick execution against tight timelines
Strong communication skills, both oral and written – ability to distill complex concepts into easily understandable presentations
